{"id":11026708,"date":"2022-02-01T10:10:51","date_gmt":"2022-02-01T15:10:51","guid":{"rendered":"https:\/\/www.ecommerceceo.com\/?p=11026708"},"modified":"2023-08-21T06:09:06","modified_gmt":"2023-08-21T10:09:06","slug":"google-analytics-alternative","status":"publish","type":"post","link":"https:\/\/www.ecommerceceo.com\/google-analytics-alternative\/","title":{"rendered":"9 Powerful Google Analytics Alternatives For Marketers","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

When it comes to website analytics, Google Analytics is the king<\/a>. This is true even though many websites use multiple analytics platforms.<\/p>\n\n\n\n

Is Google Analytics\u2019 dominance in the analytics market the same as its crushing dominance in the search engine market, with only weirdos using other search engines?<\/p>\n\n\n\n

No. Many people use a Google Analytics alternative<\/strong> because they want more features, or have concerns over data privacy.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

A recent ruling of an Austrian Data Protection Authority puts more pressure on marketers to look for a Google alternative.<\/p>\n\n\n\n

With features, some want to understand consumer engagement, and others care about visit statistics. Some record heat maps to get insights into improving the web page\u2019s user interface (UI). Others are only interested in display ads\u2019 performance.<\/p>\n\n\n\n

No one solution covers all the use cases, and various Google Analytics alternatives bring distinct advantages to the table.<\/p>\n\n\n\n

Aside from that, there are several reasons not to use Google Analytics, even though it\u2019s free. (This is a huge red flag for any product or service, but more on that later.)<\/p>\n\n\n\n

Let\u2019s look at the problems and controversies with Google\u2019s web analytics, then explore alternatives for ecommerce marketers.<\/p>\n\n\n