{"id":7033,"date":"2015-12-10T11:28:39","date_gmt":"2015-12-10T16:28:39","guid":{"rendered":"https:\/\/www.ecommerceceo.com\/?p=7033"},"modified":"2023-11-14T10:23:32","modified_gmt":"2023-11-14T15:23:32","slug":"customer-loyalty-programs","status":"publish","type":"post","link":"https:\/\/www.ecommerceceo.com\/customer-loyalty-programs\/","title":{"rendered":"The Beginner&#8217;s Guide To Customer Loyalty Programs","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Selling on your own website gives you one huge advantage vs. selling on marketplace sites like Amazon or Etsy:<\/p>\n\n\n\n<p>Repeat sales from loyal customers.<\/p>\n\n\n\n<p>The first sale to a customer matters, but if you really want to make your <a href=\"https:\/\/www.ecommerceceo.com\/start-ecommerce-business\/\" data-lasso-id=\"756\">ecommerce business<\/a>&nbsp;a success, you need to focus on the 2nd, 3rd, 4th\u2026.you get the idea. As the infographic shows, it is 6-7 times more expensive to acquire a new customer than it is to keep one.&nbsp;Your bottom line won\u2019t love you for chasing new customers.<\/p>\n\n\n\n<p>Customer loyalty programs work, but most businesses get it wrong.<\/p>\n\n\n\n<p><strong>In our Beginner&#8217;s Guide you&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul>\n<li>What a customer loyalty program is and how it&nbsp;can impact your brand&#8217;s bottom line<\/li>\n\n\n\n<li>The different types of customer loyalty programs<\/li>\n\n\n\n<li>How to design a rewards program that attracts the right type of buyers<\/li>\n\n\n\n<li>The best way to launch, promote and measure your loyalty program<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\"><em>Click on the <a href=\"https:\/\/www.ecommerceceo.com\/true-value-of-customer-loyalty-programs\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"757\">infographic<\/a> below for full size image, tweetable stats and sources.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.ecommerceceo.com\/true-value-of-customer-loyalty-programs\/\" data-lasso-id=\"758\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"5893\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Value-Of-Customer-Loyalty.png\" alt=\"The True Value Of Customer Loyalty\" class=\"wp-image-7100\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Value-Of-Customer-Loyalty.png 1000w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Value-Of-Customer-Loyalty-64x377.png 64w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Value-Of-Customer-Loyalty-768x4526.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Value-Of-Customer-Loyalty-600x3536.png 600w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Value-Of-Customer-Loyalty-30x177.png 30w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Value-Of-Customer-Loyalty-250x1473.png 250w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id7033_c465cc-8d .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:var(--mission-blue);}.kb-table-of-content-nav.kb-table-of-content-id7033_c465cc-8d .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id7033_c465cc-8d .kb-table-of-contents-title-wrap{color:var(--base-3);}.kb-table-of-content-nav.kb-table-of-content-id7033_c465cc-8d .kb-table-of-contents-title{color:var(--base-3);font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id7033_c465cc-8d .kb-table-of-content-wrap .kb-table-of-content-list{color:var(--base-3);font-size:var(--global-kb-font-size-sm, 0.9rem);font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id7033_c465cc-8d .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id7033_c465cc-8d .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id7033_c465cc-8d .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id7033_c465cc-8d .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id7033_c465cc-8d .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id7033_c465cc-8d .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:var(--mission-blue);}<\/style>\n\n\n<p>Hopefully, you\u2019ve taken great pains to make sure your <a href=\"\/ecommerce-user-experience\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"759\">user experience<\/a>&nbsp;is excellent. There\u2019s more to keeping a customer than making them happy during their first sale, though. You need to entice customers to return. That\u2019s where customer loyalty programs come into the picture. They\u2019re easy to set up and enrolling customers isn\u2019t that hard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Customer Loyalty Program?<\/h2>\n\n\n\n<p>A customer loyalty program is a relationship between a brand and customer. The company offers exclusive products, promotions, or pricing; in return the customer agrees to &#8220;go steady&#8221; with the business through repeat purchases or brand engagement.<\/p>\n\n\n\n<p>Before you get started, make sure your goals are clear and you&#8217;re doing it for the right reasons. If you design a customer loyalty program around discounts, you&#8217;ll attract cheapskates and your program will more than likely fail. In fact, 77% of these transaction-based programs fail in the first 2 years.<\/p>\n\n\n\n<p>The goal should be to attract the right customers, and create profitable long-term relationships with them. But if you focus too much on the money and have no intent of understanding your customer and meeting their needs, you&#8217;ll fail.<\/p>\n\n\n\n<p>Ready to get started designing a killer customer loyalty program?<\/p>\n\n\n\n<p>Ok, let&#8217;s dive in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types Of Customer Loyalty Programs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Points Programs<\/h3>\n\n\n\n<p>Loyalty point programs let customers accumulate points that they can redeem for rewards or free products\/services. They\u2019re so easy to set up that 73% of loyalty programs are points based, making this the most popular type of loyalty program by far.<\/p>\n\n\n\n<p>A lot of ecommerce businesses struggle to get customers in the virtual door. If that\u2019s a problem that\u2019s keeping you up late at night, referral marketing can help. And you can take that to the max with points-based loyalty programs.<\/p>\n\n\n\n<p>Not all points are tied to money transactions &#8211; some may be earned from social sharing, emails, or other actions customers take to drive traffic to your site. In fact, your loyalty program shouldn&#8217;t be purely transaction-based. Get your best customers to send you more business and reward them for helping you.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">9WLOVES (Nine West)<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1219\" height=\"985\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/9WLOVES-Handbags-for-Women-Nine-West.png\" alt=\"9WLOVES Is Nine West Points Based Rewards Program\" class=\"wp-image-7047\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/9WLOVES-Handbags-for-Women-Nine-West.png 1219w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/9WLOVES-Handbags-for-Women-Nine-West-467x377.png 467w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/9WLOVES-Handbags-for-Women-Nine-West-778x629.png 778w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/9WLOVES-Handbags-for-Women-Nine-West-768x621.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/9WLOVES-Handbags-for-Women-Nine-West-600x485.png 600w\" sizes=\"(max-width: 1219px) 100vw, 1219px\" \/><\/figure>\n\n\n\n<p>Nine West makes their point system clear. $1 = 1 point. It doesn&#8217;t get any simpler than that. We love that they give surprises to customers on their birthdays. Who says only kids can get free stuff on their birthday?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">IHG Rewards Club<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1174\" height=\"985\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/IHG\u00ae-Rewards-Club-The-World-s-Largest-Hotel-Loyalty-Program.png\" alt=\"IHG\u00ae Rewards Club The World s Largest Hotel Loyalty Program\" class=\"wp-image-7050\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/IHG\u00ae-Rewards-Club-The-World-s-Largest-Hotel-Loyalty-Program.png 1174w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/IHG\u00ae-Rewards-Club-The-World-s-Largest-Hotel-Loyalty-Program-449x377.png 449w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/IHG\u00ae-Rewards-Club-The-World-s-Largest-Hotel-Loyalty-Program-750x629.png 750w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/IHG\u00ae-Rewards-Club-The-World-s-Largest-Hotel-Loyalty-Program-768x644.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/IHG\u00ae-Rewards-Club-The-World-s-Largest-Hotel-Loyalty-Program-600x503.png 600w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/IHG\u00ae-Rewards-Club-The-World-s-Largest-Hotel-Loyalty-Program-720x604.png 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/IHG\u00ae-Rewards-Club-The-World-s-Largest-Hotel-Loyalty-Program-1024x859.png 1024w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><\/figure>\n\n\n\n<p>IHG keeps their rewards site user-friendly and provides plenty of ways for members to earn and redeem points. Travel and hospitality companies have some of the best loyalty programs around. Study them to improve yours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ToyZoo Rewards<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1243\" height=\"985\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Reward-Points-ToyZoo.com_.jpg\" alt=\"Reward Points ToyZoo.com\" class=\"wp-image-7051\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Reward-Points-ToyZoo.com_.jpg 1243w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Reward-Points-ToyZoo.com_-476x377.jpg 476w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Reward-Points-ToyZoo.com_-794x629.jpg 794w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Reward-Points-ToyZoo.com_-768x609.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Reward-Points-ToyZoo.com_-600x475.png 600w\" sizes=\"(max-width: 1243px) 100vw, 1243px\" \/><\/figure>\n\n\n\n<p>Talk about a user-friendly explainer page &#8211; ToyZoo has a well-designed, easy to understand rewards program. It\u2019s success is no surprise.<\/p>\n\n\n\n<div class=\"boxed tldr\">\n<h4>Bottom Line On Points Programs<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7106 alignnone\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Points-Programs.png\" alt=\"Points Programs Overview\" width=\"729\" height=\"252\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Points-Programs.png 729w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Points-Programs-720x249.png 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Points-Programs-600x207.png 600w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><br>Points programs are the most popular loyalty programs. They\u2019re easy to use and can encourage specific consumer behaviors.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul>\n<li>Tangible value for the consumer<\/li>\n\n\n\n<li>Flexible and customizable<\/li>\n\n\n\n<li>Can drive desired consumer behavior<\/li>\n\n\n\n<li>Easy to understand<\/li>\n\n\n\n<li>Lots of loyalty program apps and software to choose from<\/li>\n\n\n\n<li>Avoids price discounting<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul>\n<li>Point program operation can be confusing<\/li>\n\n\n\n<li>Need to be clearly explained<\/li>\n\n\n\n<li>Might require a catalog or separate redemption site<\/li>\n\n\n\n<li>No \u201cinstant gratification\u201d (gamification can fix this)<\/li>\n<\/ul>\n\n\n\n<p>Thanks to the ease of use and customizability of points programs, they\u2019re perfect for most ecommerce business, regardless of size or target market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spend Programs<\/h3>\n\n\n\n<p>In spend programs, customers get loyalty credit for the amount they spend at your business. You can use similar discounts without an upfront email capture to keep customers coming back, but you\u2019d lose out on a lot of valuable information (and a captive audience!). This kind of program is very easy to understand, create, and maintain. They\u2019re an effective way to cut your churn rate and increase transaction amounts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kohl\u2019s Yes2You Rewards<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"985\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Sign-Up-for-Kohl-s-Rewards-Yes2You-Rewards-Kohl-s.png\" alt=\"Sign Up for Kohl s Rewards Yes2You Rewards Kohl s\" class=\"wp-image-7053\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Sign-Up-for-Kohl-s-Rewards-Yes2You-Rewards-Kohl-s.png 1022w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Sign-Up-for-Kohl-s-Rewards-Yes2You-Rewards-Kohl-s-391x377.png 391w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Sign-Up-for-Kohl-s-Rewards-Yes2You-Rewards-Kohl-s-653x629.png 653w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Sign-Up-for-Kohl-s-Rewards-Yes2You-Rewards-Kohl-s-768x740.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Sign-Up-for-Kohl-s-Rewards-Yes2You-Rewards-Kohl-s-600x578.png 600w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n\n\n\n<p>Kohl\u2019s dominates cash-back rewards for brick and mortar, and they\u2019ve carried the same strategy over to ecommerce beautifully with Yes2You Rewards with a simple to understand, mobile-friendly system that offers clear benefits.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Shop.com Cashback<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"985\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Introduction-to-Cashback-SHOP.COM_.png\" alt=\"Introduction to Cashback SHOP.COM\" class=\"wp-image-7054\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Introduction-to-Cashback-SHOP.COM_.png 1022w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Introduction-to-Cashback-SHOP.COM_-391x377.png 391w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Introduction-to-Cashback-SHOP.COM_-653x629.png 653w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Introduction-to-Cashback-SHOP.COM_-768x740.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Introduction-to-Cashback-SHOP.COM_-600x578.png 600w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n\n\n\n<p>Shop.com\u2019s Cashback program is introduced beautifully with an opt-in popup that illustrates the programs benefit to the user and maximizes conversions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Fawn &amp; Forest Rewards<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"985\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/About-Rewards-Popin-fawn-forest.jpg\" alt=\"About Rewards Popin fawn forest\" class=\"wp-image-7055\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/About-Rewards-Popin-fawn-forest.jpg 943w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/About-Rewards-Popin-fawn-forest-361x377.jpg 361w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/About-Rewards-Popin-fawn-forest-602x629.jpg 602w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/About-Rewards-Popin-fawn-forest-768x802.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/About-Rewards-Popin-fawn-forest-600x627.png 600w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/figure>\n\n\n\n<p>Although the page layout could be better, fawn&amp;forest beautifully explains how their program works. Design can make a major difference, however. Don\u2019t waste space like this on your explainer page. Make sure you\u2019re optimized for mobile AND computer use.<\/p>\n\n\n\n<div class=\"boxed tldr\">\n<h4>The Skinny On Spend Programs<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7107\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Spend-Programs.png\" alt=\"Overview: Spend Programs\" width=\"729\" height=\"252\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Spend-Programs.png 729w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Spend-Programs-720x249.png 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Spend-Programs-600x207.png 600w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><br>Spend programs are a great option for encouraging increased transaction values and reducing high churn rate. The simplicity makes it easier to get customers to sign up.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul>\n<li>Tangible value<\/li>\n\n\n\n<li>Intuitive rewards system<\/li>\n\n\n\n<li>Encourage repeat business<\/li>\n\n\n\n<li>Increase transaction amounts<\/li>\n\n\n\n<li>Easy to set up<\/li>\n\n\n\n<li>Easy to maintain<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul>\n<li>May not let you gather as much data as other types of loyalty programs<\/li>\n\n\n\n<li>Can decrease perceived value of products\/services<\/li>\n\n\n\n<li>Higher cost to your business<\/li>\n<\/ul>\n\n\n\n<p>Spend programs are a great option for retailers in fast fashion or other, similar industries that rely on high numbers of transactions and retail products with high markup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tiered Programs<\/h3>\n\n\n\n<p>An improved version of points programs, tiered loyalty programs give customers rewards based on different levels of spending or points. They are growing quickly in popularity because they can be highly targeted and customized easily, and customer segments can be target pre and post-payment In some tiered programs, customers are offered gifts, free products\/services, privileges, or exclusive products.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">GILT Insider<\/h4>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7057\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Gilt.com-Unveils-Gilt-Insider-Program-Gilt-Groupe-About.png\" alt=\"Gilt.com Unveils Gilt Insider Program Gilt Groupe About\" width=\"1148\" height=\"985\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Gilt.com-Unveils-Gilt-Insider-Program-Gilt-Groupe-About.png 1148w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Gilt.com-Unveils-Gilt-Insider-Program-Gilt-Groupe-About-439x377.png 439w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Gilt.com-Unveils-Gilt-Insider-Program-Gilt-Groupe-About-733x629.png 733w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Gilt.com-Unveils-Gilt-Insider-Program-Gilt-Groupe-About-768x659.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Gilt.com-Unveils-Gilt-Insider-Program-Gilt-Groupe-About-600x515.png 600w\" sizes=\"(max-width: 1148px) 100vw, 1148px\" \/><br>To introduce their Insider program, the GILT Group posted a press release. Smart move, and a great way to let existing customers know about the program, especially if you link to it on your homepage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sephora<\/h4>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7058\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Sephora-VIB-Rouge.png\" alt=\"Sephora-VIB Rouge Tiered Program\" width=\"1148\" height=\"985\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Sephora-VIB-Rouge.png 1148w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Sephora-VIB-Rouge-439x377.png 439w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Sephora-VIB-Rouge-733x629.png 733w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Sephora-VIB-Rouge-768x659.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Sephora-VIB-Rouge-600x515.png 600w\" sizes=\"(max-width: 1148px) 100vw, 1148px\" \/><br>Sephora clearly illustrates the benefits of each tier in a fun and easy to understand way. Scroll down the page for each tier, and you\u2019re presented with beautifully illustrated reasons to signup &#8211; the most attractive level is, obviously, the VIB Rouge.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Best Buy<\/h4>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7059\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/My-Best-Buy-Rewards-Card-Overview.png\" alt=\"My Best Buy Rewards Card Overview\" width=\"1148\" height=\"985\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/My-Best-Buy-Rewards-Card-Overview.png 1148w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/My-Best-Buy-Rewards-Card-Overview-439x377.png 439w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/My-Best-Buy-Rewards-Card-Overview-733x629.png 733w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/My-Best-Buy-Rewards-Card-Overview-768x659.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/My-Best-Buy-Rewards-Card-Overview-600x515.png 600w\" sizes=\"(max-width: 1148px) 100vw, 1148px\" \/><br>Best Buy provides an easy to understand chart for potential rewards members, complete with details on how to qualify for each level.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bulletproof Coffee<\/h4>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7060\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Milestones-and-exclusive.png\" alt=\"BulletProof: Milestones and exclusive\" width=\"1148\" height=\"985\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Milestones-and-exclusive.png 1148w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Milestones-and-exclusive-439x377.png 439w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Milestones-and-exclusive-733x629.png 733w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Milestones-and-exclusive-768x659.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Milestones-and-exclusive-600x515.png 600w\" sizes=\"(max-width: 1148px) 100vw, 1148px\" \/><br>Bulletproof coffee makes their program tiers easy to understand, although the point quantities might be a big daunting for some customers.<\/p>\n\n\n\n<div class=\"boxed tldr\">\n<h4>Tier Program Takeaways<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7108\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Tiered-Programs.png\" alt=\"Tiered Programs\" width=\"732\" height=\"266\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Tiered-Programs.png 732w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Tiered-Programs-720x262.png 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Tiered-Programs-600x218.png 600w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><br>Need to cut your churn rate, save on your loyalty program expenses, and target specific segments or actions? Spend loyalty programs might be the right solution &#8211; especially if you\u2019re in the luxury market.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul>\n<li>Decreases churn rate for most valuable customers<\/li>\n\n\n\n<li>You don\u2019t invest in low-end customers (saves you cash!)<\/li>\n\n\n\n<li>Uses gamification to motivate customers to higher levels<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul>\n<li>Unlikely to draw new site visitors into joining on the first visit<\/li>\n\n\n\n<li>Not universally appealing (great for targeted campaigns, but not as a general, stand-alone strategy)<\/li>\n\n\n\n<li>More complicated to set up<\/li>\n<\/ul>\n\n\n\n<p>Tiered programs are great choices for e-commerce service providers, luxury retailers, and companies in the travel and hospitality industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paid Programs<\/h3>\n\n\n\n<p>Paid loyalty programs provide an exclusive feel by incorporating a monthly or yearly fee that members pay for access to special services, discounts, or unique opportunities. Although the customers these programs draw may require more coddling, the increased transaction value is substantial. The program\u2019s barrier to entry draws prospects further into your marketing funnel, and provides an incentive to continue making purchases on your site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon Prime<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1298\" height=\"985\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Amazon-Prime-One-Year-Membership-.jpg\" alt=\"Amazon Prime Is A Great Example Of A Paid Membership Program\" class=\"wp-image-7061\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Amazon-Prime-One-Year-Membership-.jpg 1298w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Amazon-Prime-One-Year-Membership--497x377.jpg 497w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Amazon-Prime-One-Year-Membership--829x629.jpg 829w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Amazon-Prime-One-Year-Membership--768x583.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Amazon-Prime-One-Year-Membership--600x455.png 600w\" sizes=\"(max-width: 1298px) 100vw, 1298px\" \/><\/figure>\n\n\n\n<p>To overcome the barrier to entry, Amazon Prime offers a 30-day free trial for new members. They\u2019ve also found ingenious ways to market the program as part of the checkout process, on pop-ups, and even incorporating \u201ctry prime\u201d into the Amazon logo on every page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Newegg Premier<\/h4>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7062\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Newegg.com-Newegg-Premier.png\" alt=\"New Egg&#039;s Paid Rewards Program\" width=\"1122\" height=\"985\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Newegg.com-Newegg-Premier.png 1122w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Newegg.com-Newegg-Premier-429x377.png 429w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Newegg.com-Newegg-Premier-716x629.png 716w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Newegg.com-Newegg-Premier-768x674.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Newegg.com-Newegg-Premier-600x527.png 600w\" sizes=\"(max-width: 1122px) 100vw, 1122px\" \/><br>Newegg has largely copied Amazon\u2019s placement techniques for program enrollment, but they\u2019ve mastered the visual approach to benefits with an attractive, flat design and intuitive images.<\/p>\n\n\n\n<div class=\"boxed tldr\">\n<h4>Are Paid Programs Worth The Money?<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7109\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Paid-Programs.png\" alt=\"Paid Programs\" width=\"729\" height=\"252\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Paid-Programs.png 729w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Paid-Programs-720x249.png 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Paid-Programs-600x207.png 600w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><br>A fee to join is the hallmark of this loyalty program, and it\u2019s a two-edged sword. It gives you the chance to cultivate an <a href=\"https:\/\/hustlrethos.com\/paid-online-survey-sites\/\" data-lasso-id=\"760\" target=\"_blank\" rel=\"noopener\">extra revenue stream<\/a>, higher transaction values, and highly-targeted campaigns, but the value may not be apparent to all customers.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul>\n<li>Higher spend per customer<\/li>\n\n\n\n<li>Easy to understand<\/li>\n\n\n\n<li>Provides additional (ancillary) revenue stream<\/li>\n\n\n\n<li>Highly-targeted<\/li>\n\n\n\n<li>Value is obvious to subscribers<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul>\n<li>First-time visitors most likely won\u2019t see value<\/li>\n\n\n\n<li>Barrier to entry may dissuade some customers<\/li>\n\n\n\n<li>May require increased customer service efforts<\/li>\n<\/ul>\n\n\n\n<p>Paid programs are perfect for larger retailers, and also make a smart pick for luxury product and service sites. Information businesses can also make good use of this loyalty program model.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Punch Programs<\/h3>\n\n\n\n<p>One of the simplest and oldest loyalty program designs, punch programs are extremely popular in brick and mortar businesses, but their adoption in e-commerce isn\u2019t as prevalent. The idea behind punch cards is that customers are rewarded for purchasing a particular product or service with \u201cpunches.\u201d One punch is given per purchase. After a set number of punches are collected, they receive a product or service of equal or lesser value free of charge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hotels.com Rewards<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1003\" height=\"985\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Hotels.com-Hotel-rooms-with-reviews.-Discounts-and-Deals-on-85-000-hotels-worldwide.png\" alt=\"Hotels.com Punch Rewards Program\" class=\"wp-image-7067\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Hotels.com-Hotel-rooms-with-reviews.-Discounts-and-Deals-on-85-000-hotels-worldwide.png 1003w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Hotels.com-Hotel-rooms-with-reviews.-Discounts-and-Deals-on-85-000-hotels-worldwide-384x377.png 384w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Hotels.com-Hotel-rooms-with-reviews.-Discounts-and-Deals-on-85-000-hotels-worldwide-640x629.png 640w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Hotels.com-Hotel-rooms-with-reviews.-Discounts-and-Deals-on-85-000-hotels-worldwide-768x754.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Hotels.com-Hotel-rooms-with-reviews.-Discounts-and-Deals-on-85-000-hotels-worldwide-600x589.png 600w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/figure>\n\n\n\n<p>Simplicity in action. This is easily one of the best punch card rewards programs in e-commerce, with a beautiful explainer page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u2019Oreal Gold Rewards<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1101\" height=\"985\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/By-L-Oreal-Paris-Punch.png\" alt=\"L\u2019Oreal Gold Rewards\" class=\"wp-image-7068\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/By-L-Oreal-Paris-Punch.png 1101w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/By-L-Oreal-Paris-Punch-421x377.png 421w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/By-L-Oreal-Paris-Punch-703x629.png 703w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/By-L-Oreal-Paris-Punch-768x687.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/By-L-Oreal-Paris-Punch-600x537.png 600w\" sizes=\"(max-width: 1101px) 100vw, 1101px\" \/><\/figure>\n\n\n\n<p>Another beautifully simple program, but one problem &#8211; if L\u2019Oreal weren\u2019t such a household name, that sign-up form would send customers running. It\u2019s asking for way too much.<\/p>\n\n\n\n<div class=\"boxed tldr\">\n<h4>What Are Punch Programs Good For<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7110\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Punch-Programs.png\" alt=\"Punch Programs\" width=\"715\" height=\"229\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Punch-Programs.png 715w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Punch-Programs-600x192.png 600w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><br>Punch programs are intuitive, easy to use and track, and low cost. Unfortunately, they tend to be targets for fraud, though. If you can track your customers, they make a great option for a very basic loyalty program.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul>\n<li>Easy to track online (potential advantage over brick and mortar punchcards)<\/li>\n\n\n\n<li>Familiar program model for customers<\/li>\n\n\n\n<li>Can be highly targeted or appeal to mass customer base<\/li>\n\n\n\n<li>Low implementation cost<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul>\n<li>May decrease perceived product\/service value<\/li>\n\n\n\n<li>Common target of loyalty program fraud<\/li>\n<\/ul>\n\n\n\n<p>A great choice for new loyalty programs, but tracking data and preventing fraud can be an issue. Ideal for experience-based industries like travel, although they work well with consumer goods that are high value and high consumption, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 Tips For Launching A Reward Program<\/h2>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7116\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Launch-Reward-Program.png\" alt=\"10 Tips For Launching A Rewards Program\" width=\"577\" height=\"307\" title=\"\"><br>Launching a reward program is an important step in growing your business, and one you don\u2019t want to mess up.<\/p>\n\n\n\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/ybakGsI0z7Haew\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe> <\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Keep it simple<\/h3>\n\n\n\n<p>If your program is a hassle to use or difficult to understand, it won\u2019t be used. Simplicity and predictability is key to creating a<a href=\"https:\/\/hyken.com\/customer-confidence\/guarantee-your-products-and-service-to-create-customer-confidence\/\" data-lasso-id=\"761\" target=\"_blank\" rel=\"noopener\">&nbsp;trust-based&nbsp;customer experience<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Start with your existing mailing list<\/h3>\n\n\n\n<p>You already have loyal customers. They like you enough to join your mailing list. Use that to your advantage and make them feel special at the same time by offering them a chance to be the first members of your loyalty program. You can iron out the kinks and make sure your program is perfect with the help of an audience you know will be receptive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Make it easy to join<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1667\" height=\"1250\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line37.jpg\" alt=\"Make it simple to join your rewards program\" class=\"wp-image-7112\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line37.jpg 1667w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line37-503x377.jpg 503w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line37-839x629.jpg 839w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line37-768x576.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line37-1536x1152.jpg 1536w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line37-600x450.jpg 600w\" sizes=\"(max-width: 1667px) 100vw, 1667px\" \/><\/figure>\n\n\n\n<p>Ask only for the information you really need. Loyalty programs can be great lead capture incentives, but no one wants to share their life story with an ecommerce retailer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1667\" height=\"1250\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line38.jpg\" alt=\"This Rewards Programs Asks For Too Much Information\" class=\"wp-image-7113\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line38.jpg 1667w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line38-503x377.jpg 503w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line38-839x629.jpg 839w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line38-768x576.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line38-1536x1152.jpg 1536w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/How-To-Launch-A-Customer-Loyalty-Program-That-Boosts-Your-Bottom-Line38-600x450.jpg 600w\" sizes=\"(max-width: 1667px) 100vw, 1667px\" \/><\/figure>\n\n\n\n<p>An email capture, and maybe your customer\u2019s name and birthday (if you offer something special to help them celebrate, like a discount), are all you really need at this point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Make earning rules simple<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"317\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Make-Earning-Rules-Simple.png\" alt=\"Make Earning Rules Simple\" class=\"wp-image-7115\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Make-Earning-Rules-Simple.png 787w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Make-Earning-Rules-Simple-720x290.png 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Make-Earning-Rules-Simple-768x309.png 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Make-Earning-Rules-Simple-600x242.png 600w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/figure>\n\n\n\n<p>If no one understands how to earn in your program, they may ignore it. The simpler the rules are, the more likely your customers are to actively try to earn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Make spending rules simple<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"317\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Make-Spending-Rules-Simple.png\" alt=\"Make Spending Rules Simple\" class=\"wp-image-7114\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Make-Spending-Rules-Simple.png 755w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Make-Spending-Rules-Simple-720x302.png 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Make-Spending-Rules-Simple-600x252.png 600w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<p>Once again, simplicity is huge. If customers have to jump through hoops to spend, they may feel that your loyalty program isn\u2019t such a great deal, after all. Even if they loved the simplicity of earning, and your company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Launch in digestible chunks<\/h3>\n\n\n\n<p>Noticing a theme here? Don\u2019t overwhelm your program members. Launch the program in easy-to-understand chunks so that each part of it feels like a natural progression from the previous step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Don\u2019t overwhelm customers with options<\/h3>\n\n\n\n<p>Keep your rewards transparent, worthwhile for your customer, and easy to use or acquire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Have your end goal in mind<\/h3>\n\n\n\n<p>You started your business with a solid foundation &#8211; a business plan that helped you see the viability of your vision and a clear path to your goals. The loyalty program deserves equal attention. It\u2019s the path to keeping your customers, and your bottom line profitable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Use automation<\/h3>\n\n\n\n<p>You focused on simplicity for the customer. Don\u2019t forget simplicity for you, too. Automation can reduce the workload on your end, while <a href=\"https:\/\/winthecustomer.com\/secret-customer-loyalty-building\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"762\">helping your customers to feel appreciated and in touch with your business<\/a>. That personal touch is important. Speaking of which&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Make it about your customer, not about money<\/h3>\n\n\n\n<p>From the rewards you offer to the way your program feels to the customer, make it about them. If you\u2019re only thinking about earning on your end, you\u2019ll miss the mark and you might destroy your credibility with the customer in the process. People crave a personal connection, even (or perhaps more so) in e-commerce.<\/p>\n\n\n\n<div class=\"boxed tldr\">\n<h4>Before You Launch<\/h4>\n<p>Keep it simple. Start with your existing customers. And most importantly, make your program about your customers, not your bottom line.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Online Rewards Programs Fail<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Why-Customer-Loyalty-Progams-Fail.png\" alt=\"Why Customer Loyalty Programs Fail\" class=\"wp-image-7118\" title=\"\"><\/figure><\/div>\n\n\n<p><br>Reward and loyalty programs sound like the key to instant success so far, but most fail spectacularly. According to Cap Gemini, 89% of social media sentiment regarding loyalty programs was negative.<\/p>\n\n\n\n<p>Sure, people are more likely to talk about things they don\u2019t like, but that\u2019s a startlingly high statistic.<\/p>\n\n\n\n<p>Cap Gemini reported that the key reasons for negative social media sentiment about loyalty programs were:<\/p>\n\n\n\n<ul>\n<li>a lack of reward relevance, flexibility &amp; value (44%)<\/li>\n\n\n\n<li>a lack of a seamless multi-channel experience (33%)<\/li>\n\n\n\n<li>customer service issues (17%).<\/li>\n<\/ul>\n\n\n\n<p>That gives you a few places to strengthen your loyalty program before you launch it, but there are more steps you can take to make sure it\u2019s a hit, too.<\/p>\n\n\n\n<p>How much do you like colonoscopies? Yeah\u2026.not many people could call them enjoyable. Make sure your sign-up form doesn\u2019t feel like one to your customers. Asking for too much information is something that 38% of people feel loyalty programs do, according to Bond Brand Loyalty. Coupled with the lack of personalization and dynamic loyalty program content that plagues many loyalty programs, you\u2019ve got a recipe for failure.<\/p>\n\n\n\n<div class=\"boxed tldr\">\n<h4>Customer Loyalty Is Bigger Than Discounts<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7197\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Transaction-Programs-Fail.png\" alt=\"Make customer loyalty programs about customers.\" width=\"600\" height=\"279\" title=\"\"><br>Reward programs are a great opportunity to cultivate relationships with customers, but they fail almost as often as they succeed. Make sure yours works by providing great customer service, focusing on the relationship with your customers, and not being too intrusive, but still listening to what they want and providing it.&nbsp;Be sure to avoid these <a href=\"https:\/\/www.cx-journey.com\/2015\/02\/the-7-deadly-sins-of-customer-experience.html?spref=tw\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"763\">7 customer experience sins<\/a>.<\/p>\n<\/div>\n\n\n\n<p>Another common cause of loyalty or reward program failure is focusing too much on just the transactions that bring you revenue.<\/p>\n\n\n\n<p>Sure, you need to keep your bottom line in mind, but a loyalty program can be so much more &#8211; if you do it right, it\u2019s a powerful tool for referral marketing, too. Focus on building a relationship with your loyalty program members. Listen to your customers and act on their comments. To get the highest ROI possible from your loyalty program, help them love you so much that they become volunteer brand ambassadors.<\/p>\n\n\n\n<p>Part of helping your customers to market you is making sure you provide opportunities for engagement outside of sales transactions. Gamification models help with this, and keeping active social media profiles and informative, interesting content on your site will help, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Measure Customer Loyalty<\/h2>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7124 size-full\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Measure-Your-Rewards-Program1.png\" alt=\"Measure Your Rewards Program\" width=\"683\" height=\"300\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Measure-Your-Rewards-Program1.png 683w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Measure-Your-Rewards-Program1-600x264.png 600w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><br>You can tell by the look in your significant other\u2019s eyes what mood they\u2019re in. Brick and mortar store owners can tell how customers feel based on comment cards and conversations with customers. But ecommerce is a different world.<\/p>\n\n\n\n<div class=\"boxed tldr\">\n<h4>Customer Relationship Metrics<\/h4>\n<p>Track vital loyalty metrics to judge how your loyalty program is performing and how much your customers love your company. Stats like churn, response, and retention rate can keep you on the right track to a strong customer relationship.<\/p>\n<\/div>\n\n\n\n<p>Keeping track of your relationship with your customers isn\u2019t an option. It\u2019s a requirement. Track your customer relationship\u2019s pulse with these metrics:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Lifetime Value<\/h3>\n\n\n\n<p>Many ecommerce entrepreneurs&nbsp;slowly leak profitability by spending more per customer than they are worth. Once you figure your product profit margin, add in <a href=\"https:\/\/www.ecommerceceo.com\/learn\/ecommerce-marketing\/\" data-lasso-id=\"764\">marketing<\/a>, fulfillment, shipping, and staffing costs your bottom line can get away fast.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>CLV = &nbsp;customer value *&nbsp;by the average lifespan of a customer<\/p>\n<\/blockquote>\n\n\n\n<p><strong>To calculate customer value you need to know two things:<\/strong><\/p>\n\n\n\n<ul>\n<li>Average Order Value (Total Revenue\/Total Number Of Orders)<\/li>\n\n\n\n<li>Purchase Frequency (Total Orders\/Unique Customers)<\/li>\n<\/ul>\n\n\n\n<p>Customer Value = Average Order Value * Purchase Frequency<\/p>\n\n\n\n<p>To calculate average customer lifespan, look at the average time between purchases.<\/p>\n\n\n\n<p>For more on CLV, I recommend you check out this <a href=\"https:\/\/blog.smile.io\/easy-way-to-calculate-and-increase-customer-lifetime-value\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"11227\">article<\/a> from Smile.io<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adoption&nbsp;and Redemption Rate<\/h3>\n\n\n\n<p>It&#8217;s relatively easy to calculate&nbsp;program adoption rate. You just have to look at the number of people enrolled divided by total number of customers. So if you have 1,000 with reward points and 10,000 customers your adoption rate is 1%.<\/p>\n\n\n\n<p>More importantly, though is your customers are spending those points and giving you more business. Here is how to calculate your redemption rate.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Redemption Rate=Number of Points Spent\/Total Points Issues<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Churn Rate<\/h3>\n\n\n\n<p>Although it seems pretty straightforward as a measure of how many customers you lose vs. gain in a given period, you can calculate churn rate in many ways. According to <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/05\/12\/customer-churn\" data-lasso-id=\"766\" target=\"_blank\" rel=\"noopener\">Wordstream<\/a>:<\/p>\n\n\n\n<blockquote><p>\u201cyou can measure client churn in one or more of the following ways:<\/p><ul>\n<li>Total number of customers lost during a specific period<\/li>\n<li>Percentage of customers lost during a specific period<\/li>\n<li>Recurring business value lost<\/li>\n<li>Percentage of recurring value lost\u201d<\/li>\n<\/ul><\/blockquote>\n\n\n\n<p>The lower your churn rate is, the better your business is doing. Keep that number as close to zero as possible!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retention Rate<\/h3>\n\n\n\n<p>Wait\u2026.hold up. I bet you\u2019re wondering about what the difference between churn and retention rate is. They\u2019re opposites. Customer Retention Rate doesn\u2019t take new customers into account, while churn rate does. <a href=\"https:\/\/www.zendesk.com\/blog\/calculate-customer-retention-rate\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"11228\">Zendesk tells us<\/a>:<\/p>\n\n\n\n<blockquote><p>There are three pieces of information you need to calculate customer retention:<\/p><ol>\n<li>Number of customer at the end of a period \u2013 E<\/li>\n<li>Number of new customers acquired during that period \u2013 N<\/li>\n<li>Number of customers at the start of that period \u2013 S<\/li>\n<\/ol><p>&#8230;CRR [customer retention rate] = ((E-N)\/S)*100)<\/p><\/blockquote>\n\n\n\n<p><a data-lasso-id=\"768\" href=\"https:\/\/twitter.com\/alexmcea\" target=\"_blank\" rel=\"noopener\">Alex McEachern<\/a> does an excellent job of listing some other metrics that can help you track your customer loyalty, with and without loyalty programs. Check out <a href=\"https:\/\/blog.smile.io\/measure-customer-loyalty-online\/\" data-type=\"link\" data-id=\"https:\/\/blog.smile.io\/measure-customer-loyalty-online\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"11229\">his article on the Smile.io blog<\/a> for more numbers to track.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promoting Your Rewards Program<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Promote-Your-Rewards-Program.png\" alt=\"Promoting Your Rewards Program\" class=\"wp-image-7119\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Promote-Your-Rewards-Program.png 700w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Promote-Your-Rewards-Program-600x257.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<p><br>You\u2019ve invested a lot of time and effort into creating a worthwhile loyalty program, but let\u2019s be honest. If no one knows about it, it might as well not exist.<\/p>\n\n\n\n<p>You need to promote your loyalty program to really see any revenue from it. You can do that via email, social media, or your website. The best strategy, however, is to combine the three.<\/p>\n\n\n\n<div class=\"boxed tldr\">\n<h4>Spread The Word<\/h4>\n<p>If no one knows about your rewards program, it\u2019s not going to work. Promote heavily and intelligently to your own email list first, and then via social media and on your website.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Your Customer Loyalty Program To Your Email List<\/h3>\n\n\n\n<p>Earlier in this guide, I mentioned that you should start with your own mailing list. Don\u2019t forget to do it. At the same time, actively work to grow your mailing list and encourage new members to join your loyalty program, too. Consider offering a special perk or benefit to your email subscribers who join the rewards program. When they joined your mailing list, chances are high that you \u2018paid\u2019 for their subscription with an incentive offer. This is the same kind of transaction, and deserves just as much investment on your part.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publicizing Your Online Store&#8217;s Rewards Program on Social Media<\/h3>\n\n\n\n<p>Once you have the kinks worked out and are confident that your program will be a hit, start advertising it on social media. Focus on platforms that your demographic gravitates towards (for example, Pinterest tends to be dominated by women, while Reddit is predominantly a men\u2019s platform). Check out <a href=\"https:\/\/www.socialmediaexaminer.com\/implement-a-loyalty-program-using-social-media\/\" data-lasso-id=\"770\" target=\"_blank\" rel=\"noopener\">this post on Social Media Examiner<\/a> to master social media loyalty program launches. Make sure your campaigns are carefully targeted, and get the right content to the right potential members at the right time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Using Your Website to Promote Your Rewards Program<\/h2>\n\n\n\n<p>On your website, you\u2019ve got a relatively captive audience. The people on your site are already interested in your company. Don\u2019t get lazy, though. Offer an opt-in freebie, discount, extra points, or some other incentive to entice site visitors to join your membership program. Lightboxes and pop-ups work well for advertising your program, as do reminders in the checkout process. In some cases, they can<a href=\"https:\/\/blog.aweber.com\/email-marketing\/easy-secret-more-subscribers.htm\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"771\"> increase signups by up to 1,375%<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Loyalty Tools and Apps<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"300\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Customer-Loyalty-Apps.png\" alt=\"Customer Loyalty Apps\" class=\"wp-image-7126\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Customer-Loyalty-Apps.png 683w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Customer-Loyalty-Apps-600x264.png 600w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/div>\n\n\n<p>Now that you\u2019ve mastered the basics of loyalty programs, it\u2019s time to find a loyalty app or software program to make creating your program that much easier.&nbsp;Keep your eyes on our blog for more.<\/p>\n\n\n\n<ul>\n<li><a data-lasso-id=\"772\" href=\"https:\/\/smile.io\/\" target=\"_blank\" rel=\"noopener\">Smile.io<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sparkbase.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"773\">Spark Base<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/loyaltylion.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"774\">Loyalty Lion<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sloyalty.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"775\">S Loyalty<\/a><\/li>\n\n\n\n<li><a data-lasso-id=\"776\" href=\"https:\/\/antavo.com\/\" target=\"_blank\" rel=\"noopener\">Antavo<\/a><\/li>\n<\/ul>\n\n\n\n<p>Keep in mind that not every loyalty program app works for <a href=\"https:\/\/www.ecommerceceo.com\/ecommerce-platforms\/\" data-lasso-id=\"779\">every platform<\/a>. Before you get your heart set on one, check to make sure it\u2019s compatible with your e-commerce site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do You Really Need A Customer Loyalty Program?<\/h2>\n\n\n\n<p>Loyalty programs, as you can see from this guide, are a huge help in e-commerce. They increase customer retention and transaction value while cutting your costs. If you\u2019re really serious about making the most out of your e-commerce website, sign up for our newsletter today. You\u2019ll get great content like this, as well as tips and tricks from industry pros.<\/p>\n\n\n\n<p>Loved this guide? Somewhere out there is an e-commerce store owner like you who is hunting for the secret to loyalty program success. Spread some good karma by sharing it now.<\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Selling on your own website gives you one huge advantage vs. selling on marketplace sites like Amazon or Etsy: Repeat sales from loyal customers. The &#8230; <a title=\"The Beginner&#8217;s Guide To Customer Loyalty Programs\" class=\"read-more\" href=\"https:\/\/www.ecommerceceo.com\/customer-loyalty-programs\/\" aria-label=\"Read more about The Beginner&#8217;s Guide To Customer Loyalty Programs\">Read more<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":7184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[8001235],"tags":[],"acf":[],"taxonomy_info":{"category":[{"value":8001235,"label":"Ecommerce Marketing"}]},"featured_image_src_large":["https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2015\/12\/Customer-loyalty-programs-featured-image-1118x629.gif",1118,629,true],"author_info":{"display_name":"Darren DeMatas","author_link":"https:\/\/www.ecommerceceo.com\/author\/darren\/"},"comment_info":3,"category_info":[{"term_id":8001235,"name":"Ecommerce Marketing","slug":"ecommerce-marketing","term_group":0,"term_taxonomy_id":8001235,"taxonomy":"category","description":"For businesses with an established site, looking to get more traffic from search and social media.","parent":0,"count":26,"filter":"raw","order":"0","cat_ID":8001235,"category_count":26,"category_description":"For businesses with an established site, looking to get more traffic from search and social media.","cat_name":"Ecommerce Marketing","category_nicename":"ecommerce-marketing","category_parent":0}],"tag_info":false,"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/posts\/7033"}],"collection":[{"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/comments?post=7033"}],"version-history":[{"count":4,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/posts\/7033\/revisions"}],"predecessor-version":[{"id":16066360,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/posts\/7033\/revisions\/16066360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/media\/7184"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/media?parent=7033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/categories?post=7033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/tags?post=7033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}