{"id":7102,"date":"2015-12-27T16:23:12","date_gmt":"2015-12-27T21:23:12","guid":{"rendered":"https:\/\/www.ecommerceceo.com\/?page_id=7102"},"modified":"2019-12-18T15:42:28","modified_gmt":"2019-12-18T20:42:28","slug":"true-value-of-customer-loyalty-programs","status":"publish","type":"page","link":"https:\/\/www.ecommerceceo.com\/true-value-of-customer-loyalty-programs\/","title":{"rendered":"The True Value Of Customer Loyalty Programs"},"content":{"rendered":"

Maximizing your customer lifetime value\u00a0is what will make your business profitable for years, not weeks. As you\u2019ll see in the infographic, increasing customer retention rates by as little as 5% can increase your profits up to 95%!<\/p>\n

Customer loyalty programs work, but most businesses get it wrong. Check out our The Beginner\u2019s Guide To Customer Loyalty Programs<\/a>\u00a0to learn how to get it right.<\/p>\n

\"The<\/p>\n

Tweetable Customer Loyalty Stats<\/h2>\n\t\t
\n\n\t\t\tThere are 3.3 billion loyalty program memberships in the US via @colloquy <\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\tThe average US household has 29 loyalty program memberships via @colloquy <\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\tLoyalty program enrollment per person is on the rise. via @createabond<\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\tMore than 71% of those making $100,000 or more a year are enrolled in a loyalty program @bhengagement<\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n

\t\t

\n\n\t\t\t76% of Americans think that loyalty programs are part of their relationships with brands @AspectSoftware <\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\t\t
\n\n\t\t\t83% of members agree that programs make them more likely to continue doing business with certain companies via Bond<\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t<\/p>\n\t\t
\n\n\t\t\tIt is 6-7 times more expensive to acquire a new customer than it is to keep a current one. via @helpscout<\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\t75 percent U.S. companies with loyalty programs generate a return on investment. via @bizjournals<\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\tIncreasing customer retention rates by 5% increases profits up to 95%. via @HarvardBiz<\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\tProbability of converting: existing customer is 60 \u2013 70%, new prospect 5 \u2013 20%. via @RetentionSci <\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\tCurrent customers spend 67% more than new customers. via @HubSpot <\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\t85% of retailers are in search of ways to add value to their retail offerings outside of discounts via @Capgemini<\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\t97% of loyalty programs rely on transactional rewards, 77% of these programs fail via @Capgemini <\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\tOnly 25% of loyalty programs reward customers for some form of engagement via @Capgemini <\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\t89% of social media sentiment on loyalty programs was negative among consumers via @Capgemini <\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\t66 percent of marketers said loyalty programs are for consumers to show their commitment to their businesses. via @Marketingland<\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\t\t
\n\n\t\t\t73% of consumers say that loyalty programs should be for brands to show customers via @Marketingland<\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n

Sources<\/h2>\n

https:\/\/www.colloquy.com\/latest-news\/2015-colloquy-loyalty-census\/<\/a><\/p>\n

https:\/\/blog.bondbrandloyalty.com\/2015-loyalty-report-top-5<\/a><\/p>\n

https:\/\/www.helpscout.net\/75-customer-service-facts-quotes-statistics\/<\/a><\/p>\n

https:\/\/www.bizjournals.com\/bizjournals\/how-to\/marketing\/2015\/02\/9-stats-that-prove-the-value-of-loyalty-programs.html?page=all<\/a><\/p>\n

https:\/\/hbr.org\/2000\/07\/e-loyalty-your-secret-weapon-on-the-web<\/a><\/p>\n

https:\/\/www.retentionscience.com\/customer-retention-should-outweigh-customer-acquisition<\/a><\/p>\n

https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/31990\/7-Customer-Loyalty-Programs-That-Actually-Add-Value.aspx<\/a><\/p>\n

https:\/\/www.capgemini-consulting.com\/reinventing-loyalty-programs<\/a><\/p>\n

https:\/\/marketingland.com\/marketers-youre-thinking-loyalty-programs-wrong-consumer-disconnects-study-103279<\/a><\/p>\n

https:\/\/www.aspect.com\/uk\/company\/news-and-events\/press-releases\/customer-serve-thy-self-new-study-reveals-millennials-desire-for-self-service-digital-interaction-to-change-customer-service-forever<\/a><\/p>\n

\"Creative<\/a>
\nThe True Value Of Customer Loyalty Programs by https:\/\/www.ecommerceceo.com\/true-value-of-customer-loyalty-programs\/<\/a> is licensed under a Creative Commons Attribution 4.0 International License<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Maximizing your customer lifetime value\u00a0is what will make your business profitable for years, not weeks. As you\u2019ll see in the infographic, increasing customer retention rates … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[],"tags":[],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Darren DeMatas","author_link":"https:\/\/www.ecommerceceo.com\/author\/darren\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/pages\/7102"}],"collection":[{"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/comments?post=7102"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/pages\/7102\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/media?parent=7102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/categories?post=7102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/tags?post=7102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}