{"id":9013418,"date":"2020-05-18T10:43:00","date_gmt":"2020-05-18T14:43:00","guid":{"rendered":"https:\/\/www.ecommerceceo.com\/?p=9013418"},"modified":"2023-11-09T15:52:34","modified_gmt":"2023-11-09T20:52:34","slug":"how-to-start-a-clothing-line","status":"publish","type":"post","link":"https:\/\/www.ecommerceceo.com\/how-to-start-a-clothing-line\/","title":{"rendered":"How To Start a Clothing Line Business With No Experience","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Finally ready to launch and grow your <strong>own clothing line<\/strong>?<\/p>\n\n\n\n<p>Going from idea to design, manufacturing, and marketing is enough to make anyone\u2019s head spin. Trying to <strong>start<\/strong> without enough information will make it more time-taking and back-breaking than it should be.<\/p>\n\n\n\n<p>Even if you don\u2019t know how to sew a stitch, you can still launch a successful fashion business and own your business. In this guide, you&#8217;ll learn<strong> how to start a clothing brand. <\/strong>This step-by-step resource includes tips from over a dozen fashion pros and CEOs.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id9013418_14076f-b0 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:var(--mission-blue);}.kb-table-of-content-nav.kb-table-of-content-id9013418_14076f-b0 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id9013418_14076f-b0 .kb-table-of-contents-title-wrap{color:var(--base-3);}.kb-table-of-content-nav.kb-table-of-content-id9013418_14076f-b0 .kb-table-of-contents-title{color:var(--base-3);font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id9013418_14076f-b0 .kb-table-of-content-wrap .kb-table-of-content-list{color:var(--base-3);font-size:var(--global-kb-font-size-sm, 0.9rem);font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id9013418_14076f-b0 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id9013418_14076f-b0 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id9013418_14076f-b0 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id9013418_14076f-b0 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id9013418_14076f-b0 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id9013418_14076f-b0 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:var(--mission-blue);}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Learn Clothing Line Business 101<\/h2>\n\n\n\n<p>Before learning <strong>how to start a<\/strong> high-quality clothing business, you need to know the prospects. Sure, the fashion industry seems to be in demand, but you have to get stats to ensure that whatever you choose is still viable years from now when you start. Look at fashion trends, the growth over the years, and predictions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"300\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-1.jpg\" alt=\"Start A Clothing Brand Online Chapter 1\" class=\"wp-image-11016563\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-1.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-1-720x196.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-1-768x209.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-1-1024x279.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The State Of The Apparel Industry<\/h3>\n\n\n\n<p>The clothing industry has recorded steady growth over the years. In 2023, U.S. retail ecommerce revenue from the sale of fashion apparel, footwear, and accessories is set to reach over 207 billion U.S. dollars.  Even conservative reports still show growth. On <a href=\"https:\/\/www.statista.com\/topics\/3481\/fashion-e-commerce-in-the-united-states\/#topicOverview\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2836\">Statista<\/a>, we see that the online fashion retail sector could reach 300 billion dollars in sales by 2027.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"606\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-06-at-3.31.11-PM.png\" alt=\"Fashion Market Growth\" class=\"wp-image-13061888\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-06-at-3.31.11-PM.png 819w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-06-at-3.31.11-PM-510x377.png 510w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-06-at-3.31.11-PM-768x568.png 768w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>The market keeps changing because of customers\u2019 tastes and the environment. Keep that in mind before choosing products. Decades ago, you needed to suit up to work, then have casuals for the night out, and so on. Now, many companies allow casuals on all workdays.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Habits have changed<\/h3>\n\n\n\n<p>People want better quality clothes that they can wear at work, going out, or home all in one &#8211; and then just general comfy clothes they can chill in or work out in.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">See Some Of The Leading Sectors To Get A Starting Point For Research<\/span><\/h4>\n\n\n\n<ul>\n<li><span style=\"font-weight: bold;\">Activewear:&nbsp;<\/span>The global activewear market is growing at a <a href=\"https:\/\/www.businesswire.com\/news\/home\/20180702005643\/en\/Global-Activewear-Market-Analysis-Industry-Forecast-2017-2024\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2837\">6.5% CAGR<\/a> rate.  By 2024, it should be almost double the value it was a few years ago. Start looking for smaller pockets in this industry. The female market is growing well, showing a <a href=\"https:\/\/www.prnewswire.com\/news-releases\/women-s-activewear-market-to-reach-216-87-bn-globally-by-2025-at-7-7-cagr-says-allied-market-research-875370028.html\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2838\">7.7% CAGR.<\/a><\/li>\n\n\n\n<li><span style=\"font-weight: bold;\">Streetwear:&nbsp;<\/span>In the last decade, streetwear has become a steady trend. It\u2019s not just in online searches. The entrance of top brands like Louis Vuitton has made this expand from just the streets to become <a href=\"https:\/\/www.voguebusiness.com\/companies\/next-big-streetwear-brands-supreme-palace-off-white\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2839\">a luxury market<\/a>. As a result, it\u2019s contributing a steady $15 billion to the luxury fashion market. That\u2019s only one side of it. Many small businesses in the streetwear niche are <a href=\"https:\/\/fashionista.com\/2018\/09\/streetwear-brands-startups-investors\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2840\">getting millions of dollars<\/a>&nbsp;from investors because the potential is enormous.<\/li>\n\n\n\n<li><span style=\"font-weight: bold;\">Baby Clothes:&nbsp;<\/span>Despite a lesser number of people wanting kids, the increase in materialism, trends like \u201cmini-me,\u201d and more parents allowing kids to move their purchase decisions has caused this market to keep on growing. The US market is currently the largest revenue source despite not having the highest number of children.&nbsp;<a href=\"https:\/\/www.statista.com\/outlook\/90060200\/100\/baby-clothes\/worldwide\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2841\">Source<\/a>.<\/li>\n\n\n\n<li><strong>Shapewear: <\/strong>Shapewear is another product niche that\u2019s winning. Research shows a 7.1% CAGR forecasted in 2028. Given the $4,211.1 million in revenue that came in five years ago, we\u2019re looking at more than double that over the next ten years.&nbsp;<a href=\"https:\/\/apnews.com\/press-release\/pr-wiredrelease\/a1cf5bdb97b69db11bbbc9ddf40832ae\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2842\">Source.<\/a><\/li>\n\n\n\n<li><strong>Footwear:&nbsp;<\/strong>The market is expected to generate around $320.44 billion by 2023 from the $246.07 billion that was recorded in previous years. The market is tilting towards comfortable athletic shoes and casuals &#8211; the <a href=\"https:\/\/fashionista.com\/2019\/03\/sneaker-industry-market-trends-2019\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2843\">sneakers market<\/a>&nbsp;alone is predicted to pull in $95.14 billion.&nbsp;<a href=\"https:\/\/www.globenewswire.com\/news-release\/2018\/05\/14\/1501388\/0\/en\/Global-Footwear-Market-Will-Reach-USD-320-44-Billion-by-2023-Zion-Market-Research.html\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2844\">Source.<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Clothing Lines Business Models That Work<\/h3>\n\n\n\n<p><strong>Starting<\/strong> a successful <strong>clothing line<\/strong> is more than knowing how to design clothes &#8211; you need to familiarize yourself with the <a href=\"https:\/\/www.ecommerceceo.com\/types-of-ecommerce-business-models\/\" data-lasso-id=\"2845\">ecommerce business models<\/a> that are available for clothing lines. This will determine how you handle your inventory and find products &amp; <a title=\"50 Best Dropshipping Clothing Suppliers\" href=\"https:\/\/www.ecommerceceo.com\/dropshipping-clothing-suppliers\/\" data-lasso-id=\"2846\">suppliers for your clothing<\/a> brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Antthony.jpg\" alt=\"Tips On Starting A Clothing Line Antthony\" class=\"wp-image-11016547\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Antthony.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Antthony-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Antthony-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Antthony-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Antthony-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure><\/div>\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Knowing+your+competitors+and+creating+a+business+strategy+that+will+help+to+stand+out.+Being+open+to+learn+about+how+other+brands+became+successful+helps+to+avoid+certain+mistakes+and+to+see+what+has+worked+for+them.+%40Antthony&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Knowing your competitors and creating a business strategy that will help to stand out. Being open to learn about how other brands became successful helps to avoid certain mistakes and to see what has worked for them. <\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Knowing+your+competitors+and+creating+a+business+strategy+that+will+help+to+stand+out.+Being+open+to+learn+about+how+other+brands+became+successful+helps+to+avoid+certain+mistakes+and+to+see+what+has+worked+for+them.+%40Antthony&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<h4 class=\"wp-block-heading\">Print On Demand<\/h4>\n\n\n\n<p>If you\u2019re into words\/small designs on clothing line items, or you\u2019re not too much into drawing styles all the time or selling someone else\u2019s, <a href=\"https:\/\/www.ecommerceceo.com\/how-to-start-a-print-on-demand-business\/\" data-type=\"post\" data-id=\"11025202\" data-lasso-id=\"2847\">print-on-demand<\/a> might work for you. Some stores mix it up with other <a href=\"https:\/\/www.ecommerceceo.com\/print-on-demand-products\/\" data-lasso-id=\"2848\">print-on-demand products<\/a> like mugs. You could print by yourself or start to use apps like Printful.<\/p>\n\n\n\n<p>Print-on-demand absolutely works successful business model when you narrow down to a specific ideal customer. For example, you can niche towards lifestyles.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/eaae1861-2eaa-4e89-afac-346a9b80ceed_Shop20Tattoo20Inspired20Clothing202020Accessories202020Ink20it20out.jpg\" alt=\"Print On Demand Business Example\" title=\"\"><\/figure>\n\n\n\n<p>Inkitout is one brand that has gotten this down. It targets tattoo fans.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Custom Wholesale<\/h4>\n\n\n\n<p>There\u2019s regular wholesale; then there\u2019s custom wholesale. With regular <a href=\"https:\/\/www.ecommerceceo.com\/learn\/what-is-wholesale\/\" data-lasso-id=\"2849\">wholesale<\/a>, you stock up the clothes and sell as orders come, but with custom wholesale, you customize the pre-made clothes to fit your vision when you start. You can embroider, print, and tweak, as long as it suits what you\u2019re going for.<\/p>\n\n\n\n<p>This requires more capital from crowdfunding or angel investors than print on demand to <strong>start<\/strong>, and you\u2019ll have to store inventory. But, with a solid business plan, it can work well. It\u2019s cost-effective to get products because of the bulk.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/f4fa1f51-a8fd-443c-8bad-0f5ac0437c9d_The20Perfect20Sculpt_.jpg\" alt=\"Custom Wholesale Clothing Brand Business Example\" title=\"Custom Wholesale Clothing Line Business Example\"\/><\/figure>\n\n\n\n<p>Perfect Sculpt is an ecommerce wholesaler that sells in the shapewear and lingerie niches. The strategy that works for them is selling to retailers (with an MOQ) and selling directly to the general public.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Patrick-1.jpg\" alt=\"Tips On Starting A Clothing Line Patrick\" class=\"wp-image-11016548\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Patrick-1.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Patrick-1-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Patrick-1-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Patrick-1-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Patrick-1-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Starting+a+clothing+line%3F+Having+your+own+brand+gives+you+more+freedom+and+leverage+than+wholesaling.+-+Patrick+Morrison&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Starting a clothing line? Having your own brand gives you more freedom and leverage than wholesaling.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Starting+a+clothing+line%3F+Having+your+own+brand+gives+you+more+freedom+and+leverage+than+wholesaling.+-+Patrick+Morrison&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<h4 class=\"wp-block-heading\">Cut And Sew\/Private Label Ecommerce<\/h4>\n\n\n\n<p>If you want to differentiate your own line completely from other brands when you start, then this is the way to go. Arika Sato has her own <a href=\"https:\/\/www.ecommerceceo.com\/learn\/private-labeling\/\" data-type=\"page\" data-id=\"11022675\" data-lasso-id=\"2850\">private-label<\/a> clothing brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"722\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/ARIKA-SATO.jpg\" alt=\"ARIKA SATO clothing line business\" class=\"wp-image-9013524\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/ARIKA-SATO.jpg 1296w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/ARIKA-SATO-677x377.jpg 677w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/ARIKA-SATO-1129x629.jpg 1129w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/ARIKA-SATO-768x428.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/ARIKA-SATO-600x334.png 600w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/><\/figure><\/div>\n\n\n<p>For cut-and-sew, you design, sketch, source fabrics, sew, plus <a href=\"https:\/\/www.ecommerceceo.com\/ecommerce-marketing-services\/\" title=\"Ecommerce Marketing Services\" data-lasso-id=\"2851\">ecommerce marketing<\/a>. The process of getting designs turned into clothing might take months, especially if you want to sew more of them. It\u2019s hard work, but you\u2019ll benefit from these tips from other <a href=\"https:\/\/web.archive.org\/web\/20201029174408\/instyle.com\/fashion\/how-to-become-fashion-designer\" data-lasso-id=\"2852\" target=\"_blank\" rel=\"noopener\">fashion brand business owners<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">For private label<\/h3>\n\n\n\n<p>You do the designs or tweak those of the manufacturer. Here, you have to find a manufacturer to cut and sew the fabrics into the starting clothing design that you\u2019ve specified. So, you\u2019re paying for full production. There\u2019s potential for higher perceived value from your audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Custom Couture Business Model<\/h4>\n\n\n\n<p>Custom couture fits each garment to the individual customer. People like custom clothing, so the passion is there, but it will most likely cost you a lot to start, meaning that you have to charge more than the average ecommerce clothing company.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/c23257ed-cb7a-40eb-9448-f51a1d4ee43f_Men20Custom20Suits202020Custom20Dress20Shirts202020Hockerty.jpg\" alt=\"Custom Suit Ecommerce Clothing Line\" title=\"\"><\/figure>\n\n\n\n<p>Hockerty does it. It creates and<a href=\"https:\/\/www.hockerty.com\/en-us\/\" data-lasso-id=\"2853\" target=\"_blank\" rel=\"noopener\"> sells custom suits<\/a> by providing many options for customization to website visitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional Resources<\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.antthonyoriginals.com\/\" data-lasso-id=\"2854\" target=\"_blank\" rel=\"noopener\">Antthony M Hankins<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/furiousgoose.co.uk\/\" data-lasso-id=\"2855\" target=\"_blank\" rel=\"noopener\">Patrick Morrison Of Furious Goose<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Research The Fashion Market and Identify Competitors<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"300\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-2.jpg\" alt=\"Start A Clothing Brand Online Chapter 2\" class=\"wp-image-11016564\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-2.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-2-720x196.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-2-768x209.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-2-1024x279.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p>You need a product AND a specific target market. Casting a wide net will not increase your probability of success; targeting everyone will leave you with a hard business to market and much more competition. Instead, <a href=\"https:\/\/www.ecommerceceo.com\/how-to-find-niche\/\" data-lasso-id=\"2856\">find your niche<\/a>&nbsp;so that you can market easily and get through to a passionate audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Andreu.jpg\" alt=\"Tips On Starting A Clothing Line Andreu\" class=\"wp-image-11016549\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Andreu.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Andreu-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Andreu-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Andreu-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Andreu-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure><\/div>\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=It+is+critical+to+find+a+niche+market%2C+define+a+plan+to+serve+it+as+best+as+you+can%2C+and+execute+it+efficiently.+-+Andreu+Fernandez&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">It is critical to find a niche market, define a plan to serve it as best as you can, and execute it efficiently.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=It+is+critical+to+find+a+niche+market%2C+define+a+plan+to+serve+it+as+best+as+you+can%2C+and+execute+it+efficiently.+-+Andreu+Fernandez&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\">Broad Niche For Own Clothing Brand<\/h3>\n\n\n\n<p>A broad niche is a sector in your industry that you want your business in, for example, a <a href=\"https:\/\/www.ecommerceceo.com\/how-to-start-an-online-boutique\/\" data-type=\"post\" data-id=\"11025372\" data-lasso-id=\"2857\">boutique<\/a>. Selecting a broad niche is usually easier than getting a micro-niche, especially once you have a general idea of the type of <em><a href=\"https:\/\/smallbiztrends.com\/2017\/10\/fashion-business-ideas.html\" data-lasso-id=\"2858\" target=\"_blank\" rel=\"noopener\">fashion business<\/a>&nbsp;<\/em>you want to go into.<\/p>\n\n\n\n<p><strong>These are some of the broad niches in the clothing line market:<\/strong><\/p>\n\n\n\n<ul>\n<li>Activewear<\/li>\n\n\n\n<li>Swimwear<\/li>\n\n\n\n<li>Women\u2019s corporate clothes<\/li>\n\n\n\n<li>Men\u2019s corporate clothes<\/li>\n\n\n\n<li>Sleepwear<\/li>\n\n\n\n<li>Underwear<\/li>\n\n\n\n<li>Female casual clothes<\/li>\n\n\n\n<li>Male casual wear<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Micro Niches<\/h3>\n\n\n\n<p>Your micro niche places you in the exact spot of your target audience. It\u2019s your specific target audience + <a href=\"https:\/\/www.ecommerceceo.com\/private-label-products\/\" data-lasso-id=\"2859\">the specific product<\/a>, for example, casual clothes for tall women. It\u2019s crucial to have an idea of this as an ecommerce startup. Once you develop your personas, you can drill down even further.<\/p>\n\n\n\n<p><strong>Some of the starting clothing line microniches are:<\/strong><\/p>\n\n\n\n<ul>\n<li>Creative workwear for plus-size women<\/li>\n\n\n\n<li>Print-on-demand dog lovers&#8217; apparel<\/li>\n\n\n\n<li>Meggings<\/li>\n\n\n\n<li>Fast fashion for men<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Brian-Lim.jpg\" alt=\"Tips On Starting A Clothing Line Brian Lim\" class=\"wp-image-11016550\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Brian-Lim.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Brian-Lim-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Brian-Lim-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Brian-Lim-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Brian-Lim-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure><\/div>\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Start+with+a+niche+market+in+mind+and+preferably+immerse+yourself+in+that+market+before+even+brainstorming+designs.+Startup+tip+from+serial+entrepreneur.+%40EmazingBrian&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Start with a niche market in mind and preferably immerse yourself in that market before even brainstorming designs. Startup tip from serial entrepreneur. <\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Start+with+a+niche+market+in+mind+and+preferably+immerse+yourself+in+that+market+before+even+brainstorming+designs.+Startup+tip+from+serial+entrepreneur.+%40EmazingBrian&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\">A Clothing Line Could Be Discover A Market Problem<\/h3>\n\n\n\n<p>Make a list of problems that you want to solve and research. You might think that you have found an in-demand market, but if you don\u2019t get data to validate what you have discovered, you will miss key points that should influence growing your business idea.<\/p>\n\n\n\n<p>Your research will help you narrow down your ideas to the best ones. Also, some markets are so saturated that gaining traction will be so hard compared to others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Research Manufacturers And Explore Your Product Ideas For Your Clothing Company<\/h3>\n\n\n\n<p>It&#8217;s hard to truly dial in your products without first time exploring what&#8217;s out there. You need to research potential manufacturers and try some Google searches. Before you do that, you need to know the capabilities you\u2019re looking out for. If you choose to private label for your starting <strong>clothing line<\/strong>, then find those that provide custom changes and do not only sew your label in.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/ebdabb99-4150-4987-827f-517feccb2516_Women20s20Sweatshirts202020All20Over20Print20Pullover20Hoodies202020INTO20THE20AM.jpg\" alt=\"Into the AM Clothing Line\" title=\"Into the AM Clothing Line\"\/><\/figure>\n\n\n\n<p>Also, get pricing from many and compare. Check out what they have done previously to get inspiration. You can also check out Alibaba and other marketplaces to see similar apparel that manufacturers are making to have an idea of their finishing, processes, and factory. Then get initial samples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Research Your Competitors To See What\u2019s Working<\/h3>\n\n\n\n<p>Every market has competitors. Even if you\u2019re bringing a new idea, there are still competitors &#8211; probably selling the old style.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Mike.jpg\" alt=\"Tips On Starting A Clothing Line Mike\" class=\"wp-image-11016551\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Mike.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Mike-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Mike-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Mike-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Mike-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure><\/div>\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Fashion+is+a+blend+of+art+and+commerce%2C+designers+need+to+address+both+to+be+successful.+-+Mike+Vensel&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Fashion is a blend of art and commerce, designers need to address both to be successful.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Fashion+is+a+blend+of+art+and+commerce%2C+designers+need+to+address+both+to+be+successful.+-+Mike+Vensel&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<p>Research your competitors, and check the price point of their products.  Many people are not willing to pay higher when there are many lower-priced options, especially if you\u2019re just starting a business. Do some digging to see what their social media presence looks like. Also, check out their designs and products, and see the reviews customers are leaving. This should give you an idea of extras that your target audience is looking to see.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/d6022a3c-f0b4-4861-ab62-59aa5756894c_df98e6d8-da99-432f-8b26-2d03115fcc05_amazon20reviews20for20improvements.png\" alt=\"Research on Amazon for small business\" title=\"Research on Amazon\"\/><\/figure>\n\n\n\n<p>Look at their brand messaging. The more you know about their messaging, the more you can differentiate yours from it and make your brand unique.<\/p>\n\n\n\n<p><strong>Find out their traffic strategy.<\/strong><\/p>\n\n\n\n<ul>\n<li>Where do they get backlinks from?<\/li>\n\n\n\n<li>The topics\/keywords that they rank for<\/li>\n<\/ul>\n\n\n\n<p>Ahrefs and SEMRush make getting this information easy. Put in your competitor&#8217;s URL. You don\u2019t need to know many &#8211; just know one. Both tools can get you the others.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/94c87cae-9e6e-4810-8900-75c722ff2d03_alternativeapparel20com202020Domain20Overview20Report.png\" alt=\"SEMRush Market Research Competitor Analysis\" title=\"SEMRush Market Research\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Develop Your Personas To Tailor Your Messaging And Brand Right<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Tara-Sauvage.jpg\" alt=\"Tips On Starting A Clothing Line Tara Sauvage\" class=\"wp-image-11016552\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Tara-Sauvage.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Tara-Sauvage-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Tara-Sauvage-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Tara-Sauvage-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Tara-Sauvage-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=The+number+one+important+thing+for+starting+a+fashion+clothing+line+is+like+any+other+business%2C+clearly+define+your+core+target+market+and+your+DNA.+-+Tara+Sauvage&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">The number one important thing for starting a fashion clothing line is like any other business, clearly define your core target market and your DNA.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=The+number+one+important+thing+for+starting+a+fashion+clothing+line+is+like+any+other+business%2C+clearly+define+your+core+target+market+and+your+DNA.+-+Tara+Sauvage&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<p>You can\u2019t effectively market your products without understanding your target audience. You need insights into who your customers are.<\/p>\n\n\n\n<p>There are many ways to research your TAs. You can use Facebook audiences, online forums, and surveys. Collect information that allows you to build a fictional person that you\u2019re selling to.<\/p>\n\n\n\n<p><strong>Get these to build your persona:<\/strong><\/p>\n\n\n\n<ol>\n<li>Name<\/li>\n\n\n\n<li>Age<\/li>\n\n\n\n<li>Location<\/li>\n\n\n\n<li>Hobbies<\/li>\n\n\n\n<li>Profession<\/li>\n\n\n\n<li>Pain points<\/li>\n\n\n\n<li>What they need\/want your product for<\/li>\n\n\n\n<li>What\u2019s important to them when buying<\/li>\n\n\n\n<li>Concerns they have before buying<\/li>\n<\/ol>\n\n\n\n<p>You can take an educated guess for some of the information here, profession and name, for example. Build more than one persona.<\/p>\n\n\n\n<p>With effective target audience research and buyer persona mapping, you can tailor your messaging, product, behaviors, and concerns to the groups in your persona that you are selling to.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Lillian.jpg\" alt=\"Tips On Starting A Clothing Line Lillian\" class=\"wp-image-11016553\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Lillian.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Lillian-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Lillian-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Lillian-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Lillian-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Additional Resources<\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2860\">How to Create Detailed Buyer Personas for Your Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sitepoint.com\/content-first-ecommerce-business\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2861\">How to Start a Content-First eCommerce Business<\/a><a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" data-lasso-id=\"2862\" target=\"_blank\" rel=\"noopener\">&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hockerty.com\/en-us\/\" data-lasso-id=\"2863\" target=\"_blank\" rel=\"noopener\">Andreu Fernandez of Hockerty<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/emazinggroup.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2864\">Brian Lim of Emazing Group<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mikevensel.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2865\">Mike Vensel<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Draft a Business Plan and Start Gathering Costs<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"300\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-3.jpg\" alt=\"Start A Clothing Brand Online Chapter 3\" class=\"wp-image-11016565\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-3.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-3-720x196.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-3-768x209.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-3-1024x279.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p>A detailed business plan is not only for brick-and-mortar businesses. Drafting your business plan will prepare you for potential challenges and opportunities in your market as a <strong>startup fashion entrepreneur<\/strong>. While drafting it out, pay attention to:<\/p>\n\n\n\n<ol>\n<li>Your value proposition<\/li>\n\n\n\n<li>Your business model<\/li>\n\n\n\n<li>Market analysis<\/li>\n\n\n\n<li>Marketing and Sales strategy<\/li>\n\n\n\n<li>Start-up costs like tech and POS<\/li>\n\n\n\n<li>Financial projections and management<\/li>\n<\/ol>\n\n\n\n<p>As you prepare your business plan, ensure that it\u2019s flexible because market and customer behaviors change. I chose not to go in-depth into the business plan because I did a step-by-step in <a href=\"https:\/\/www.ecommerceceo.com\/ecommerce-business-plan\/\" data-lasso-id=\"2866\">this article<\/a>. There&#8217;s also a template that you can fill out that will impress investors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cost Analysis<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/bad769cf-fef4-43a7-9ba4-0462f58f5216_8cdd51b2-5219-4e75-9f94-ed92e0a86dc0_Break-Even-Point.png\" alt=\"Break Even Point\" title=\"\"><\/figure>\n\n\n\n<p>Understanding how much it costs to get your products, set up your store, and keep it running will help you set the right pricing point, plan your marketing, and reach your <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.ecommerceceo.com\/break-even-point-calculator\/\" data-lasso-id=\"2867\">break-even point<\/a><\/span>&nbsp;at the right time.<\/p>\n\n\n\n<p>These are the costs to consider:<\/p>\n\n\n\n<ol>\n<li><strong>One-time Fixed Costs<\/strong>: These costs do not change regardless of your inventory. It includes business registration, website setup, and branding.<\/li>\n\n\n\n<li><strong>Monthly Software Costs<\/strong>: You\u2019ll need marketing automation, cross\/upselling apps, and&nbsp;<a href=\"https:\/\/www.magestore.com\/solutions\/fashion-boutique-pos\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2868\">fashion POS<\/a>&nbsp;to operate and manage your business. Most great ones aren\u2019t free.<\/li>\n\n\n\n<li><strong>Production Costs<\/strong>: This includes the cost of producing it (yourself) or getting it from your manufacturer and the price you\u2019ll pay to get it shipped to you\/fulfillment center.<\/li>\n<\/ol>\n\n\n\n<p>I have prepared a free startup <a href=\"https:\/\/www.ecommerceceo.com\/shopify-launch-checklist\/\" data-type=\"post\" data-id=\"11025637\" data-lasso-id=\"2869\">checklist <\/a>and business plan. It\u2019s totally free. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set Up Your Business and Get the Legal Stuff Out of The Way<\/h3>\n\n\n\n<p>Before you set up your online store or get products from manufacturers, there\u2019s one thing you should do &#8211; set up the legal part of your business. Check if the brand name you have in mind is available.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Jessica.jpg\" alt=\"Tips On Starting A Clothing Line Jessica\" class=\"wp-image-11016554\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Jessica.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Jessica-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Jessica-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Jessica-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Jessica-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=My+number+one+tip+before+doing+anything+else+is+making+sure+your+brand+name+URL+and+socials+are+available%2C+and+your+chosen+brand+name+is+not+infringing+on+anyone+else%27s+registered+mark+or+copyright.+-+%40JLClothing&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">My number one tip before doing anything else is making sure your brand name URL and socials are available, and your chosen brand name is not infringing on anyone else's registered mark or copyright.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=My+number+one+tip+before+doing+anything+else+is+making+sure+your+brand+name+URL+and+socials+are+available%2C+and+your+chosen+brand+name+is+not+infringing+on+anyone+else%27s+registered+mark+or+copyright.+-+%40JLClothing&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<p>You should at least incorporate your new business and get your licenses before contacting suppliers. You might also need to trademark your concepts.<\/p>\n\n\n\n<p><strong>Do the following:<\/strong><\/p>\n\n\n\n<ul>\n<li>Choose a business name<\/li>\n\n\n\n<li>Register your company<\/li>\n\n\n\n<li>Get your<a href=\"https:\/\/www.ecommerceceo.com\/do-i-need-a-business-license-to-sell-online\/\" data-lasso-id=\"2870\">&nbsp;business licenses<\/a>&nbsp;and permits<\/li>\n\n\n\n<li>Get your Employer Identification Number<\/li>\n\n\n\n<li>Open a business bank account<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Additional Resources<\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.ecommerceceo.com\/ecommerce-business-plan\/\" data-lasso-id=\"2871\">How to Make an Ecommerce Business Plan for Your Startup<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/startupfashion.com\/15-things-successful-fashion-designers-dont-do\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2872\">15 Things Successful Fashion Designers Don\u2019t Do<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ecommerceceo.com\/do-i-need-a-business-license-to-sell-online\/\" data-lasso-id=\"2873\">Do I Need A Business License To Sell Online<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ecommerceceo.com\/how-to-sell-clothes-online\/\" data-lasso-id=\"2874\">How to Sell Clothes Online + Best Places to Sell<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fashionindustrynetwork.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2875\">Fashion Industry Network<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jessicalouise.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2876\">Jessica Louise<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Design and Source Products For Your Clothing Line<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"300\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-4.jpg\" alt=\"Start A Clothing Brand Online Chapter 4\" class=\"wp-image-11016566\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-4.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-4-720x196.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-4-768x209.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-4-1024x279.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p>Having your designs in your head and on paper are two different things. <em>Except if you plan on being the sole fashion designer<\/em>, tailor, and all in all, you need to transform your design into things that your manufacturers can understand. It will save you a lot of time in back-and-forth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Concept Stage<\/h3>\n\n\n\n<p>This is where you make sketches or take pictures of what you want to design. The designs will help the factory know what you want. You\u2019ll need to get a designer to digitize your ideas using software like Illustrator. If you\u2019re going to do it yourself, learn how to design clothes on digital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create A Tech Pack<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/9663205b-55c1-45fb-8421-13317e2d6838_what-is-a-tech-pack-cover-successful-fashion-designer-sew-heidi.jpg\" alt=\"Tech Pack Example\" title=\"Tech Pack Example\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/successfulfashiondesigner.com\/tech-pack-step-by-step\/\" data-lasso-id=\"2877\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n\n\n\n<p>A tech pack is your product\u2019s blueprint. It minimizes errors in sampling and production because it shows your manufacturers the exact steps and materials that you want, and helps you track production development.<\/p>\n\n\n\n<p><strong>It should have:<\/strong><\/p>\n\n\n\n<ol>\n<li>Measurements<\/li>\n\n\n\n<li>Detailed explanation of your concept and artwork<\/li>\n\n\n\n<li>Fabric type<\/li>\n\n\n\n<li>Stitching<\/li>\n\n\n\n<li>Color of material and stitching<\/li>\n\n\n\n<li>Accessories (if any)<\/li>\n\n\n\n<li>Label and tag information<\/li>\n\n\n\n<li>Packaging and tracking instructions<\/li>\n<\/ol>\n\n\n\n<p>It\u2019s a whole lot of work, but you can either get a consultant, designer or use online tools to do it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Source The Fabric And Materials<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/99bfc0bc-5b2f-42fc-8d6c-64927216df09___20Furious20Goose20Pocket20Squares20UK20Designer20Silk20Scarves20London.jpg\" alt=\"Furious Goose Clothing Line \" title=\"\"><\/figure>\n\n\n\n<p>You need to give your manufacturer&#8217;s details on the fabric, zips, elastics, interlinings, straps, claps, and other <a href=\"https:\/\/rmit.libguides.com\/materials\" data-lasso-id=\"2878\" target=\"_blank\" rel=\"noopener\">materials<\/a>&nbsp;that you want. These tiny details are often overlooked.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Explore materials<\/h3>\n\n\n\n<p>First to get the quality, composition, weight, and color that you want. When you launch, you want your products to impress your customers so that they spread the word and come back. Find out from manufacturers the materials that they can get on their own and the ones that you need to source for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Screen Printing, Artwork And Labels<\/h3>\n\n\n\n<p>Know the <a href=\"https:\/\/www.threadbird.com\/apparel-finishing\" data-lasso-id=\"2879\" target=\"_blank\" rel=\"noopener\">options available<\/a>&nbsp;for tags, labels, artworks and such. Also, before recording it in the tech pack, measure the placement of the designs, and your labels (print or tag), then record the exact measurement and placement down, be explicit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make Both Digital And Physical Pattern Making<\/h3>\n\n\n\n<p>For the sake of consistency, cut your design into patterns that can be used for production. For example, a sleeveless t-shirt will have the bodice pieces and shoulder straps. Do it on the digital angle to send to your manufacturer electronically in your tech pack, and physically as well. Pattern making will keep your style throughout.<\/p>\n\n\n\n<p>Ensure that you grade it up and down for the other sizes in your own <strong>clothing line<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final Samples<\/h3>\n\n\n\n<p>From the initial samples that you received earlier, pick out the ones you like best, update with your tech pack, and get final samples from your clothing manufacturer. Ensure that you look closely to check for improvements and potential issues to filter out the manufacturers that don\u2019t get your concept right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Test Your Product<\/h3>\n\n\n\n<p>Always test your product before you go for mass production. Test it yourself and get extra eyes and hands as well. Get feedback from family, friends, and other third parties &#8211; possibly, potential customers and influencers. Get the thoughts of people and make necessary changes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Arika-Sato.jpg\" alt=\"Tips On Starting A Clothing Line Arika Sato\" class=\"wp-image-11016555\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Arika-Sato.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Arika-Sato-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Arika-Sato-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Arika-Sato-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Arika-Sato-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=It%27s+ok+to+fail%2C+it%27s+ok+to+make+mistakes%2C+it%27s+all+part+of+a+journey%2C+and+if+you+love+doing+it%2C+it%27s+not+a+chore%2C+it%27s+a+hobby%21+I+definitely+have+tested+the+waters+and+tried+different+things+when+it+comes+to+designing+and+selling+online%21+-+%40ArikaSato&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">It's ok to fail, it's ok to make mistakes, it's all part of a journey, and if you love doing it, it's not a chore, it's a hobby! I definitely have tested the waters and tried different things when it comes to designing and selling online!<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=It%27s+ok+to+fail%2C+it%27s+ok+to+make+mistakes%2C+it%27s+all+part+of+a+journey%2C+and+if+you+love+doing+it%2C+it%27s+not+a+chore%2C+it%27s+a+hobby%21+I+definitely+have+tested+the+waters+and+tried+different+things+when+it+comes+to+designing+and+selling+online%21+-+%40ArikaSato&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\">Agree On Timelines With Product Suppliers<\/h3>\n\n\n\n<p>Agree on the production time with the factory. <em>Ensure that there\u2019s enough time between the end date of the manufacturing process<\/em> and the launch date. You should have a section in your tech pack on timelines and following up.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Jake.jpg\" alt=\"Tips On Starting A Clothing Line Jake\" class=\"wp-image-11016556\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Jake.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Jake-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Jake-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Jake-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Jake-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=No+matter+how+calculated+you+think+you+are%2C+always+account+for+a+little+bit+of+extra+time%2C+money+and+resources.+Many+things+outside+of+your+control+can%2C+and+probably+will+go+wrong.+-+Jake+Smith&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">No matter how calculated you think you are, always account for a little bit of extra time, money and resources. Many things outside of your control can, and probably will go wrong.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=No+matter+how+calculated+you+think+you+are%2C+always+account+for+a+little+bit+of+extra+time%2C+money+and+resources.+Many+things+outside+of+your+control+can%2C+and+probably+will+go+wrong.+-+Jake+Smith&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\">Find Out The Production Lead Time<\/h3>\n\n\n\n<p>Production time is one thing, the lead time is another. Your items can be produced today but shipped in six weeks. Find out what the lead time is. Beware that any changes you make later on will affect the lead time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inquire About The Packaging And Delivery Options<\/h3>\n\n\n\n<p>Your packaging can add to the perceived value of your product. You could re-package each item yourself, but wouldn\u2019t it be easier if the clothing manufacturer does it for you? Find out the packaging options that they have as well as the delivery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">For the first set<\/h3>\n\n\n\n<p>You might want to have it delivered to you instead of your Amazon fulfillment center. Find out how they deliver to your country and get the prices for delivery, and the potential customs you might need to pay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t forget<\/h3>\n\n\n\n<p>Check the apparel and raise any issues fast if things don\u2019t look as you specified.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consider A Sourcing Agent<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/c8770c3a-48ab-4ac1-ab80-989abed726c3_Sewport202020Fashion20Design20Clothing20Manufacturers20for20your20Brand.jpg\" alt=\"Sewport\" title=\"Sewport\"\/><\/figure>\n\n\n\n<p>If all the steps of finding the right clothing manufacturer and making sure things don\u2019t go wrong seem like a back-breaking task, get an expert. There are sourcing agents and tools like <span style=\"text-decoration: underline;\"><a href=\"https:\/\/sewport.com\/\" data-lasso-id=\"2880\" target=\"_blank\" rel=\"noopener\">Sewport<\/a><\/span>&nbsp;to help you get through it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional Resources<\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.ecommerceceo.com\/private-label-manufacturers\/\" data-lasso-id=\"2881\">How To Find Legit Manufacturers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mybluprint.com\/article\/perfect-picks-choosing-fabric-for-clothes\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2882\">Perfect Picks: Choosing Fabric for Clothes<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sewguide.com\/fabric-glossary\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2883\">Fabric Dictionary \u2013 200+ fabric names<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/successfulfashiondesigner.com\/tech-pack-step-by-step\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2884\">The Step By Step Guide To Creating A Tech Pack<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/arikasato.com\/\" data-lasso-id=\"2885\" target=\"_blank\" rel=\"noopener\">Arika Sato<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smithers.store\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2886\">Jake Smith of Smithers Swimwear<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Craft Your Clothing Line Brand<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"300\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-5.jpg\" alt=\"Start A Clothing Brand Online Chapter 5\" class=\"wp-image-11016567\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-5.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-5-720x196.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-5-768x209.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-5-1024x279.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p>Beyond the product, what will be the cornerstone shared interest with your target market?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/9c683fd2-1661-49f6-91f3-164c7ea92816_pyramid-of-fashion-brands-luxury-mass-market-masstige-segmentation-by-price-and-quality.jpg\" alt=\"Luxury Fashion Brands\" title=\"Luxury Fashion Brands\"\/><\/figure>\n\n\n\n<p>Your customers will position you in <a href=\"https:\/\/fashionretail.blog\/2019\/03\/11\/the-fashion-pyramid-of-brands\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2887\">this pyramid<\/a>, and your relations and communication with them will influence where they place you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Study Brands<\/h3>\n\n\n\n<p>It helps to study the <a href=\"https:\/\/brandstruck.co\/blog-post\/positioning-three-valuable-luxury-fashion-brands\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2888\">brand positioning<\/a>&nbsp;of some of the top <strong>clothing line<\/strong> brands to get inspiration of qualities you want to incorporate. People are most likely to buy from a brand whose story they can relate with. It\u2019s even more important in the apparel industry because people buy <strong>clothing<\/strong> lines that connect with their identity so your brand will become an extension of how they see themselves.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Karl-Shaw.jpg\" alt=\"Tips On Starting A Clothing Line Karl Shaw\" class=\"wp-image-11016557\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Karl-Shaw.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Karl-Shaw-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Karl-Shaw-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Karl-Shaw-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Karl-Shaw-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=My+%231+tip+would+be+to+invest+in+your+brand+identity%2C+make+sure+it%E2%80%99s+strong%2C+versatile+and+has+longevity.+Truly+believe+in+it+so+you+can+express+your+passion+for+it.+-+Karl+Shaw&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">My #1 tip would be to invest in your brand identity, make sure it\u2019s strong, versatile and has longevity. Truly believe in it so you can express your passion for it.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=My+%231+tip+would+be+to+invest+in+your+brand+identity%2C+make+sure+it%E2%80%99s+strong%2C+versatile+and+has+longevity.+Truly+believe+in+it+so+you+can+express+your+passion+for+it.+-+Karl+Shaw&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\">Brand Differentiation Strategies<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/805e3644-2896-46e7-92eb-5c10fdd8f3c2_Alchemy202020Mike20Vensel.jpg\" alt=\"Mike Vensel\" title=\"Mike Vensel\"\/><\/figure>\n\n\n\n<p>Beyond the difference in color and fonts, what else do you have? If you think that just showing a lifestyle is enough, then you\u2019re wrong. I can\u2019t count how many businesses are in athleisure. If you can\u2019t <a href=\"https:\/\/www.glossy.co\/fashion\/opinion-the-rules-of-fashion-and-beauty-branding-are-changing\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2889\">differentiate and evolve<\/a>&nbsp;out of the same box most of them are in, you won\u2019t sell as much.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Tara-Sauvage-2.jpg\" alt=\"Tips On Starting A Clothing Line Tara Sauvage 2\" class=\"wp-image-11016558\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Tara-Sauvage-2.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Tara-Sauvage-2-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Tara-Sauvage-2-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Tara-Sauvage-2-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Tara-Sauvage-2-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Think+about+what+your+brand+represents%2C+what+it+looks+like%2C+the+vibe%2C+the+DNA+of+your+brand.+The+number+one+reason+so+many+new+brands+fail+is+that+they+try+to+be+everything+to+everyone%2C+and+they+lack+direction.+-+Tara+Sauvage&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Think about what your brand represents, what it looks like, the vibe, the DNA of your brand. The number one reason so many new brands fail is that they try to be everything to everyone, and they lack direction.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Think+about+what+your+brand+represents%2C+what+it+looks+like%2C+the+vibe%2C+the+DNA+of+your+brand.+The+number+one+reason+so+many+new+brands+fail+is+that+they+try+to+be+everything+to+everyone%2C+and+they+lack+direction.+-+Tara+Sauvage&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<p>Think of the points of differentiation that you have against competitors and choose the top three to focus on. Your strategy might fall in:<\/p>\n\n\n\n<ol>\n<li>Service value, like quick help through live chat, exceptional customer service, etc<\/li>\n\n\n\n<li>Your brand personality\/mage<\/li>\n\n\n\n<li>The people that represent you (employees, influencers, etc.)<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Product Differentiation Strategies<\/h3>\n\n\n\n<p>The most popular product differentiation strategy is price and features, but those two are very easy to copy by your competitors, but that doesn\u2019t mean that they aren\u2019t useful. Other product differentiation strategies are:<\/p>\n\n\n\n<ol>\n<li>Looks (luxury, vintage, etc.)<\/li>\n\n\n\n<li>Better buying process (personalization, experience)<\/li>\n\n\n\n<li>Better fabrics and other materials<\/li>\n\n\n\n<li>Better packaging<\/li>\n\n\n\n<li>Pain-points that only you remove<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Value Statement<\/h3>\n\n\n\n<p>Your value statement describes why people should buy from you. It incorporates your value proposition, which should be the desired after-state that people should have when they buy your <strong>clothing<\/strong> line from you. What psychological or self-fulfilled needs are they getting from wearing the apparel that you produce?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Value Proposition<\/h4>\n\n\n\n<p>Your value proposition should be simple, memorable, desirable, and unique, encompassing:<\/p>\n\n\n\n<ul>\n<li>Your target customer<\/li>\n\n\n\n<li>Statement of need<\/li>\n\n\n\n<li>Your products<\/li>\n\n\n\n<li>Category<\/li>\n\n\n\n<li>Benefit<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Use The Community<\/h3>\n\n\n\n<p>For example, if you sell to petite women, you can create a community sharing how hard it was to get dresses that fit until they got to you, that\u2019s good. Not only are you showing value, but you\u2019re also creating a sense of belonging for potential customers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Brand Positioning Statement<\/h4>\n\n\n\n<p>One way to look different is through a unique brand proposition. That will have your:<\/p>\n\n\n\n<ul>\n<li>Brand\u2019s outlook<\/li>\n\n\n\n<li>Voice<\/li>\n\n\n\n<li>Philosophy\/personality<\/li>\n\n\n\n<li>Why people should buy from you<\/li>\n\n\n\n<li>Vision\/mission<\/li>\n<\/ul>\n\n\n\n<p>Brainstorm what should motivate people to buy, <a href=\"https:\/\/www.spellbrand.com\/5-killer-ideas-to-market-your-clothing-brand\" data-lasso-id=\"2890\" target=\"_blank\" rel=\"noopener\">create a catchy tagline<\/a>, and think about a short mission &amp; vision.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Shannon.jpg\" alt=\"Tips On Starting A Clothing Line Shannon\" class=\"wp-image-11016559\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Shannon.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Shannon-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Shannon-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Shannon-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Shannon-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Figure+out+your+mission%2C+and+what+it+is+that+sets+you+apart+from+everyone+else.+There+are+enough+clothing+companies+out+there.+Why+should+anyone+buy+from+you%3F+What+problem+are+you+solving%3F+How+are+you+making+anyone%E2%80%99s+life+better%3F+-+Shannon+Ashford&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Figure out your mission, and what it is that sets you apart from everyone else. There are enough clothing companies out there. Why should anyone buy from you? What problem are you solving? How are you making anyone\u2019s life better?<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Figure+out+your+mission%2C+and+what+it+is+that+sets+you+apart+from+everyone+else.+There+are+enough+clothing+companies+out+there.+Why+should+anyone+buy+from+you%3F+What+problem+are+you+solving%3F+How+are+you+making+anyone%E2%80%99s+life+better%3F+-+Shannon+Ashford&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<p>The mission should be focused on how you want to get your vision to life, what you do, who it\u2019s for, and how you do it. Your vision should be focused on why you\u2019re in business and what the ideal future is like for the brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional Resources<\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/mrshaw75.co.uk\/shop\/\" data-lasso-id=\"2891\" target=\"_blank\" rel=\"noopener\">Karl Shaw<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tomfoolery.la\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2892\">Shannon Ashford of Tom Foolery<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Product Marketing &amp; Pricing<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"300\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-6.jpg\" alt=\"Start A Clothing Brand Online Chapter 6\" class=\"wp-image-11016568\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-6.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-6-720x196.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-6-768x209.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-6-1024x279.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p>Product marketing and pricing both go together because this is how your products will be presented and sold. You need a solid plan in place.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"628\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Heather.jpg\" alt=\"Tips On Starting A Clothing Line Heather\" class=\"wp-image-11016560\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Heather.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Heather-660x377.jpg 660w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Heather-768x438.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Heather-720x411.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Tips-On-Starting-A-Clothing-Line-Heather-1024x585.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-1\" data-ss-post-id=\"9013418\" data-nonce=\"7e14028d0e\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Designing+and+producing+is+the+easy+part%2C+go+into+it+with+a+strong+marketing+plan+and+budget.+You+can+have+great+products%2C+but+without+a+solid+plan+to+get+the+word+out+there%2C+no+one+will+know%21+-+Heather+Hadwen&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Designing and producing is the easy part, go into it with a strong marketing plan and budget. You can have great products, but without a solid plan to get the word out there, no one will know!<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Designing+and+producing+is+the+easy+part%2C+go+into+it+with+a+strong+marketing+plan+and+budget.+You+can+have+great+products%2C+but+without+a+solid+plan+to+get+the+word+out+there%2C+no+one+will+know%21+-+Heather+Hadwen&#038;url=https%3A%2F%2Fwww.ecommerceceo.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F9013418&#038;via=ecommerceCEO\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n\n<p>I\u2019ll show you the basic offers that you should have, how to set pricing, and take photos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Have Offers And Promotions To Get Sales<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/83af7aaf-f09e-40c1-af31-3d07998fb1cc_Rave20Clothing2020Rave20Outfits20and20Festival20Wear.jpg\" alt=\"Rave Gear\" title=\"Rave Gear\"\/><\/figure>\n\n\n\n<p>You should have the basic offers and promotions set before you launch. Have a loss leader\/tripwire product that you use to get the first sale. For those products, you\u2019re not thinking of profit, but ways to get people to try your clothes, get their emails to market to them, get money through down\/up\/cross-selling, and score a second sale. iHeartRaves runs seasonal storewide promotions on their <a href=\"https:\/\/www.iheartraves.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2893\">Rave Gear<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Margins (Floor And Ceiling Prices)<\/h3>\n\n\n\n<p>To set prices\/margins, calculate how much it costs you to get your product. That includes how much your manufacturers\/suppliers charge per item and the price to ship each item from the factory to Amazon or whatever fulfilling partner you use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Look at competitors\u2019 stores<\/h3>\n\n\n\n<p>See what the ceiling and the floor prices are for the exact same benefits and (possibly) quality of fabrics. The ceiling price is the highest, and floor is the lowest. Set the most that you think you can sell yours within those two ranges while still having a 70-100% markup on your expenses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set your floor prices as well<\/h3>\n\n\n\n<p><span style=\"font-size: 16px;\">That\u2019s discounted rates. Make sure that you\u2019re still making a profit from your core products. If your initial markup was 70%, you could set 30% markup as your discount price. So, you\u2019re still showing customers that there\u2019s a 40% discount while still making a profit.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get White Background And Lifestyle Product Photos<\/h3>\n\n\n\n<p>Get a photographer or learn how to take professional pictures, and use this <a href=\"https:\/\/www.x-cart.com\/blog\/product-photography-guide.html\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2894\">product photography guide<\/a>&nbsp;and take candid product photos. Have different angles &#8211; back, front, side, seam, closeup, each color\/variation, etc.<\/p>\n\n\n\n<p>Have the clean white\/blank background so that your own clothing line will pop off and be the center of attention. Also, take lifestyle photos; someone wearing the clothes on a typical day with an appropriate background. For example, activewear while running or in a gym.<\/p>\n\n\n\n<p>Also, have promotional apparel together. If you\u2019re giving bundles as your upsell, get a picture of the whole look together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional Resources<\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.ecommerceceo.com\/persuasive-marketing-techniques\/\" data-lasso-id=\"2895\">19 Persuasive Marketing Techniques For Product Descriptions That Sell<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.junglescout.com\/blog\/diy-lifestyle-product-photography\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2896\">DIY Lifestyle Product Photography For Ecommerce Sellers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.bigcommerce.com\/blog\/product-video-conversion\/#undefined\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2897\">Ecommerce Product Image And Video Tips to Increase Trust, Engagement and Conversion<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apparelsearch.com\/terms\/a\/apparel_industry_price_point_definitions.html\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2898\">Apparel Industry Price Point Definitions &#8211; Terms of Interest to the Fashion Industry<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.heatherleighswimwear.com\/\" data-lasso-id=\"2899\" target=\"_blank\" rel=\"noopener\">Heathe<\/a><a href=\"https:\/\/www.heatherleighswimwear.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2900\">r<\/a><a href=\"https:\/\/www.heatherleighswimwear.com\/\" data-lasso-id=\"2901\" target=\"_blank\" rel=\"noopener\"> Leigh Swimwear<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Launch and Promote Your Online Store<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"300\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-7.jpg\" alt=\"Start A Clothing Brand Online Chapter 7\" class=\"wp-image-11016569\" title=\"\" srcset=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-7.jpg 1100w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-7-720x196.jpg 720w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-7-768x209.jpg 768w, https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/Start-A-Clothing-Brand-Online-Chapter-7-1024x279.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.ecommerceceo.com\/ecommerce-platforms\/\" data-lasso-id=\"2902\">Choose the right ecommerce platform<\/a> for your business. WooCommerce, Shopify and BigCommerce are at the top of my list, but you might want others.&nbsp; Something highly customized might need an <a href=\"https:\/\/www.ecommerceceo.com\/open-source-ecommerce\/\" data-lasso-id=\"2903\">open source platform<\/a> like X-Cart. When designing your store, make sure that your images and colors are rightly placed to give off what you stand for.<\/p>\n\n\n\n<p>Many stores still have product photos that are difficult to see on a small screen or a lengthy checkout process. In fashion, people are going to be coming in from Instagram to your website.<\/p>\n\n\n\n<p>You want to make sure you <a href=\"https:\/\/www.ecommerceceo.com\/mobile-ux-ecommerce\/\" data-lasso-id=\"2904\">design for mobile screens<\/a>&nbsp;&#8211; mobile obsession is the most important trend in ecommerce now. Make yours seamless and compelling. Responsive design isn\u2019t enough, you need to cater to mobile users.<\/p>\n\n\n\n<p>Learn <a href=\"https:\/\/www.prcouture.com\/2018\/11\/alternatives_hire_pr_firm_agency_publicist\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2905\">how to promote<\/a> your brand using content marketing; produce content, get links from other sites through guest posts, sponsor a fashion show think New York, and leverage social media. Also, reach out to bloggers and influencers &#8211; IG is the place to be now.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2019\/05\/f3aa116b-bf2e-48e3-81d6-1a3b57243cdc_influence-instagram-what-it-costs202.png\" alt=\"Which Platform has the most influence on shopping habits? Infographic, we have facebook at 23% Instagram at 51% Pintrest at 22% Twitter at 3% and Snapchat at 1%\" title=\"\"><\/figure>\n\n\n\n<p>On average, you might spend between<a href=\"https:\/\/www.x-cart.com\/instagram\/marketing.html\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2906\">&nbsp;$130 to $1,400<\/a>, or more depending on who you contact., but the good thing is that users are ready to buy. It\u2019s a ripe market that you can gain from.<\/p>\n\n\n\n<p>It doesn\u2019t end there. Once you start getting orders, study your customers to see what they like and don\u2019t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional Resources<\/h3>\n\n\n\n<ol>\n<li><a href=\"https:\/\/www.referralcandy.com\/blog\/fashion-marketing-examples\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2907\">25 Successful Marketing Strategies From The Fashion Industry<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ecommerceceo.com\/instagram-marketing-tips-ecommerce\/\" data-lasso-id=\"2908\">15 Instagram Marketing Tips to Spread Your Ecommerce Brand Like Wildfire <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.x-cart.com\/instagram\/influencer-marketing.html\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2909\">Instagram Influencer Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ecommerceceo.com\/bigcommerce-vs-shopify\/\" data-lasso-id=\"2910\">BigCommerce Vs Shopify<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n<style>.kt-accordion-id9013418_66810e-56 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id9013418_66810e-56 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:#f2f2f2;color:#555555;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-wrap.kt-accordion-id9013418_66810e-56 > 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.kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--mission-blue);}@media all and (max-width: 1024px){.kt-accordion-id9013418_66810e-56 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id9013418_66810e-56 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id9013418_66810e-56 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id9013418_66810e-56 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id9013418_66810e-56 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id9013418_66810e-56 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id9013418_66810e-56 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id9013418_66810e-56 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id9013418_66810e-56 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id9013418_66810e-56 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id9013418_66810e-56 kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane9013418_89f74d-30\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How much does it cost to start a clothing line?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The cost to start a clothing line can vary greatly depending on your goals, the scale of your production, and the materials you choose. On average, starting a small-scale clothing line can cost anywhere from $500 to $2,500, while larger-scale businesses may require an initial investment of $15,000 to $50,000 or more. Key expenses include design and prototyping, fabric and materials, manufacturing, marketing, and eCommerce website setup. Keep in mind that these figures are only estimates, and your actual costs may differ.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane9013418_523adc-97\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How do I create my own clothing brand?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Creating your own clothing brand involves several steps:<\/p>\n\n\n\n<ol>\n<li><strong>Market research<\/strong>: Research your target market, competitors, and trends to identify gaps and opportunities.<\/li>\n\n\n\n<li><strong>Concept and branding<\/strong>: Develop your brand concept, including your target audience, unique selling proposition, and brand identity (logo, colors, fonts, etc.).<\/li>\n\n\n\n<li><strong>Design and product development<\/strong>: Create sketches, technical drawings, and prototypes of your clothing designs. Refine your designs based on feedback and testing.<\/li>\n\n\n\n<li><strong>Sourcing materials and manufacturers<\/strong>: Find suppliers for fabrics and materials, and select a manufacturer that aligns with your budget, quality, and ethical standards.<\/li>\n\n\n\n<li><strong>Marketing and promotion<\/strong>: Develop a marketing strategy that includes social media, email marketing, influencers, and public relations to build awareness and generate sales.<\/li>\n\n\n\n<li><strong>Sales channels<\/strong>: Set up an eCommerce website, and consider partnering with retailers or wholesalers to expand your reach.<\/li>\n\n\n\n<li><strong>Order fulfillment<\/strong>: Establish a system for managing inventory, packing, shipping, and customer service.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane9013418_e48ba3-b4\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What does it take to start a clothing line?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Starting a clothing line requires time, dedication, and creativity. Some essential skills and qualities include:<\/p>\n\n\n\n<ol>\n<li><strong>Fashion and design knowledge<\/strong>: A strong understanding of fashion trends, design principles, and garment construction is crucial.<\/li>\n\n\n\n<li><strong>Business acumen<\/strong>: You&#8217;ll need to develop a business plan, manage finances, and make strategic decisions to grow your brand.<\/li>\n\n\n\n<li><strong>Marketing skills<\/strong>: Successful marketing is essential to build brand awareness and generate sales.<\/li>\n\n\n\n<li><strong>Networking and relationship building<\/strong>: Establishing connections with suppliers, manufacturers, retailers, and influencers can help you grow your clothing line.<\/li>\n\n\n\n<li><strong>Adaptability and resilience<\/strong>: The fashion industry is constantly changing, and it&#8217;s important to stay flexible and adapt to new trends and challenges.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane9013418_fb4896-2e\"><h4 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Is there money in starting a clothing brand?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h4><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Yes, there is potential to make money in starting a clothing brand. However, the success of your brand depends on various factors, including your product quality, brand identity, marketing efforts, and target audience. The fashion industry is competitive, so it&#8217;s essential to differentiate yourself from other brands and offer unique, high-quality products. With hard work, dedication, and a well-executed business plan, you can turn your clothing brand into a profitable venture.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ready To Start A Clothing Line Brand?<\/h3>\n\n\n\n<p>I hope these tips for <strong>starting a clothing line<\/strong> answered the questions you have. Starting a clothing brand isn\u2019t a walk in the park, but consistent hard work can get your a successful clothing line business.<\/p>\n\n\n\n<p>Start researching the niches that you like and getting your designs digital. Don\u2019t forget &#8211; having a site with products doesn\u2019t mean you have fully launched. Promote it and work hard to keep customers coming back. Remember that your customers are more likely to find inspiration from external sources like influencers and bloggers than directly from you, so use them.<\/p>\n\n\n\n<p>Do you have any concerns that I didn\u2019t address? Reach out in the comments, and I\u2019ll reply ASAP.<\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Finally ready to launch and grow your own clothing line? Going from idea to design, manufacturing, and marketing is enough to make anyone\u2019s head spin. &#8230; <a title=\"How To Start a Clothing Line Business With No Experience\" class=\"read-more\" href=\"https:\/\/www.ecommerceceo.com\/how-to-start-a-clothing-line\/\" aria-label=\"Read more about How To Start a Clothing Line Business With No Experience\">Read more<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":11017870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[64],"tags":[],"acf":[],"taxonomy_info":{"category":[{"value":64,"label":"Ecommerce Business"}]},"featured_image_src_large":["https:\/\/www.ecommerceceo.com\/wp-content\/uploads\/2020\/05\/How-To-Start-a-Clothing-Line-1024x536.jpg",1024,536,true],"author_info":{"display_name":"Darren DeMatas","author_link":"https:\/\/www.ecommerceceo.com\/author\/darren\/"},"comment_info":14,"category_info":[{"term_id":64,"name":"Ecommerce Business","slug":"business","term_group":0,"term_taxonomy_id":64,"taxonomy":"category","description":"","parent":0,"count":47,"filter":"raw","order":"0","cat_ID":64,"category_count":47,"category_description":"","cat_name":"Ecommerce Business","category_nicename":"business","category_parent":0}],"tag_info":false,"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/posts\/9013418"}],"collection":[{"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/comments?post=9013418"}],"version-history":[{"count":1,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/posts\/9013418\/revisions"}],"predecessor-version":[{"id":16066300,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/posts\/9013418\/revisions\/16066300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/media\/11017870"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/media?parent=9013418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/categories?post=9013418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceceo.com\/wp-json\/wp\/v2\/tags?post=9013418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}